"Pimp My Widget:" Marketers and Podcasters Customize Multi-Feed Podcast Player for Social Media Services, Websites and Blogs

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AccuQuote, CardScan, IndieFeed, Oceanus Brands, Sinclair Institute and Zen by Design Sign Exclusive Sponsorships.

Personal Life Media™, Inc. a publisher of lifestyle podcasts and blogs for people on the leading edge of culture, made available today a patent-pending audio player widget that distributes multiple podcast RSS feeds. Web widgets are the small modules of content or advertising that a Web user can add to a social network profile, blog or personal start page. The player is free and can be customized by color and size to match any web page or blog as well as to propagate shows in Facebook, MySpace and twenty other sites such as iGoogle and Wordpress Wordpress using Gigya's Wildfire widget distribution technology. Users can visually fly back and forth between album art for each show in the widget by controlling "show flow" with a mouse. Most importantly, the player can be branded with a corporate logo for an integrated look and feel.

Marketers who want to distribute germane podcasting content to their site visitors and their social media "friends" use Personal Life Media's podcast widget to create a sticky branded consumer experience. As each new episode debuts, it automatically gets pushed to the marketer's "widget." Any brand can exclusively sponsor episodic podcast content in a customized player that showcases their unique marketing messages. Fans can grab the player and put it on their site, blog or social site, carrying the marketer's logo and audio ads along with the content. Podcasters often produce multiple shows and now can aggregate their offerings into a single widget freely distributed by their fans.

The widget creator at http://personallifemedia.com/widget is free for any company, podcaster or content fan. Fees may be involved if a marketer prefers to offer shows from Personal Life Media that exclusively feature only their brand's messages. Otherwise, the shows will feature existing sponsor's ads.

"Pimp" Your Widget
Three simple steps customize your player:

1.    Select up to five RSS feeds for audio podcasts.
2.    Customize the player's color and background, pick a size and add a logo.
3.    Click "Get" and insert it directly on a blog, website and more than 20 social media services.

Any time a visitor to the brand's site wants to "get" the widget for their own site, blog or social media page, the sponsor's logo will be displayed along with the podcasts that include the sponsor's marketing messages. This works the same for a podcaster.

Wild For Widgets
Numerous brand marketers and a podcast publisher are using the Personal Life Media audio player widget as of launch:

  •     AccuQuote has integrated their "Life Insurance Podcast" along with four shows from Personal Life Media including "Aging Gratefully," "GreenTalk Radio," "Living Green" and "Coaching by the Life Coach." The player can be found on their multimedia page and their corporate blog.
  •     CardScan is distributing "Evolutionary Sales," "Conscious Business," "Money, Mission and Meaning," and "Coaching by the Life Coach" in their customized player.
  •     Oceanus Naturals is providing "Just For Women," "Tantra & Kama Sutra," "Love & Intimacy," "Expanded Lovem" and "Fearless Lover" to site http://oceanusnaturals.com site visitors.
  •     Sinclair Institute is offering a series of five relationship shows on their Sinclair University site at http://www.bettersex.com/t-bsu-university.aspx.
  •     Zen by Design, makers of meditation chairs, is featuring "Buddhist Geeks," "The New Man," "Living Dialogues," "Living Green" and "GreenTalk Radio" on their site at http://zenbydesign.com along with an additional group of five Personal Life Media shows on relationships at their popular site, http://tantrachair.com.
  •     Music discovery publisher IndieFeed is using two customized players to distribute 7 weekly music shows on Facebook and MySpace in addition to offering the widget for their fans to get and share for free at http://indiefeed.com.

Susan Bratton, CEO and co-founder, Personal Life Media, Inc.
"So many of our sponsors and prospective advertisers requested a way to showcase our content on their site that we created this widget for them." "This player also supports the downloadable content development community by giving podcasters an easy way to promote their shows." "Until we created this application with Hologenisis, there have been no multi-player audio widgets available on the market."

Sean Cheyney 
Vice President, Marketing and Business Development, AccuQuote.
"The audio player widget allows us to easily share the shows in the Personal Life Media network that are relevant to our customers." "In addition to placement on our blog and website, the application sharing capability fits into our overall social media strategy." "Personal Life Media has their finger on the pulse of what brands, publishers, and consumers are looking for, and this easy to use widget is proof positive."

Alyssa O'Mara, Affiliate and Search Manager - Cardscan, Newell Rubbermaid.
"As a solutions-focused company, it's important to provide our customers with the information they need to get their job done." "We chose Personal Life Media because we knew they would be a trusted partner to serve the content our customers want and need." "Finding new ways to deliver relevant content through the PLM Widget takes very little of our time and resources and was an easy decision to make."

Chris MacDonald, Founder, IndieFeed
"I chose the Personal Life Media solution for two reasons." "First, it impressively displays multiple feeds of episodic audio." "Secondly, the Personal Life Media widget provides the easiest and most engaging consumer experience with the widest possible sharing reach."

Michael Kehoe, Product Innovation, Oceanus Naturals.
"The widget is a great way for us to offer people free, useful knowledge from intelligent and entertaining hosts." "When people come to OceanusNaturals.com to learn more about our products, they have the option to listen to Susan's wonderful shows."

Martin Smith, Director, eCommerce, Sinclair Institute.
"Adding a Personal Life Media podcast player to the Sinclair Institute University site benefits two audiences." "Bloggers and webmasters may freely include our widget on their sites easily incorporating helpful content." "People facing life challenges may use the widget to easily download lessons from the experienced hosts who bring new thinking and experiences to the world of sensuality, intimacy and relationship." "Now we provide our customers some of our favorite content, right on our site."

Al Vitaro, President, Zen By Design - Furniture For The Spirit.
"We cater to a specific clientèle in two very niche markets and we were delighted to find that Personal Life Media had created shows that aligned perfectly with our target audience." "We are especially pleased with the superior quality and content of the broadcasts and equally as pleased with the aesthetics of the widget." "We are honored to align with Personal Life Media and recommend them in the highest esteem to any person or entity who wishes to add a touch of class and ambiance for their visitors to enjoy."

About the Design
The Personal Life Media Widget was designed by HoloCosmos and produced by HoloGenesis.

Brooks Cole, Chairman and CEO of HoloCosmos and HoloGenesis.
"This is hot stuff... Susan and Tim Bratton are always three steps ahead of online marketing trends, and this infectious media marketing widget is a perfect example of how media companies can escape the tyranny of pages and portals to move media marketing into social networks and the blogosphere."

All shows from Personal Life Media may be accessed at http://personallifemedia.com or in iTunes at:

About HoloCosmos/HoloGenesis
HoloCosmos http://holocosmos.com is a leading online design and development firm building innovative social media brand experiences for clients as diverse as GE, HP, Time Warner, Jerry Brown, Carlos Santana, ACLU.TV and Personal Life Media. HoloGenesis http://hologenesis.tv is an early-stage technology startup pioneering visual search and discovery technology for social networks, entertainment, sustainability, healthcare and finance. HoloGenesis develops highly visual online marketing and search widgets, web and wireless applications to create competitive differentiation for brand marketers.

About Personal Life Media
Personal Life Media (http://www.personallifemedia.com) is a multimedia lifestyle brand providing entertaining and authentic personal content to socially conscious adults, and is the first podcast and blog advertising network for advertisers to reach the "cultural creatives" market segment. Expert hosts deliver motivational programs, talk shows, reality-audio, interviews, advanced techniques and guided exercises in blogs, web audio, video and podcasting formats.

The network offers 25 free weekly audio and video programs, podcasts and companion blogs about self-empowerment, happiness, relationships, sensuality, life purpose, wealth creation, healthy aging and longevity. Additional areas of interest include the men's movement, life coaching, ecology, creativity, weight-loss, beauty innovation and cosmetic surgery, retirement, conscious business, ethical sales, spirituality, personal and global transformation.

Access the shows for free from a browser or subscribe via RSS or iTunes and listen on an iPod or MP3 player. Personal Life Media is headquartered in Silicon Valley, California.

Tune In to Your Personal LifeSM


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