Introduces New Moisture Wicking Undershirt

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Leading e-Vendor Helps Combat Summer Heat with Innovative Sweat-Resistant Apparel.

In response to the growing demand for moisture-wicking clothing that keeps people cool and dry,, a leading veteran-owned online vendor, today introduced the exclusive availability of the "Ultimate Undershirt" line, the latest in a line of moisture-wicking Coolmax® undershirts.

Unlike other moisture wicking apparel, the Ultimate Undershirt is a high-performance sweat- resistant product that has the soft look and superior cotton feel but is made of CoolMax® Extreme fabrics, designed to move moisture away from the body and enhance fabric drying rate.

Through the use of proprietary polyester fibers with unique engineered micro-channel pores that wicks away moisture resulting in greater comfort, the Ultimate Undershirt delivers unparalleled moisture management, performance and comfort.

"Especially in the summer, the demand has increased for a product that keeps our customers cool and dry under their suit, uniform or simply while traveling", said Joanna Schranz, Director of Marketing of "We noticed that there wasn't a comparable product in the marketplace at a competitive price-point and we felt we could meet that need. As a veteran owned business we are also proud of the fact that the Ultimate Undershirt is made in the USA."

The Ultimate Undershirts are being offered exclusively online at for the value price of $13.95 each. Shirts come in white in crew and v-neck in sizes small through 3XL.    

For additional information on the full product line offered by please visit CoolMax® is a registered trademark of Invista Corporation.

About is a veteran owned business specializing in moisture wicking clothing. Since 2004, has sold thousands of shirts that help keep people cool and dry. In addition to shirts, they offer moisture wicking polo shirts, shorts, underwear and socks. The Ultimate Undershirt is the newest signature product of and is made in the USA of 100% CoolMax® Extreme fabric.


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Joanna Schranz
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