Stefani Vara's Cover Up Presented By Zipcar to Debut Exclusively on imeem

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Online show will capture life in the weeks before release of debut album, Storybook Diaries.

Vara has a wide spectrum of potential fans and we are open to exploring all opportunities.

The whirlwind final weeks prior to the release of Stefani Vara's highly-anticipated debut album, Storybook Diaries, will be showcased in 'Cover Up,' an eight-part series, hosted by Liz Black of Vain Style, and aired exclusively on leading social media network imeem at http://www.imeem.com/stefanivara.

The months leading up to the release of a singer's debut album are hectic, full of interviews, tour rehearsals, photo shoots and more. Siri Music's Stefani Vara has agreed to let cameras follow her around so that her fans can get a behind-the-scenes look at both the glamorous and less-than-glamorous partsof the music business. "I can't wait to connect with my fans," says Stefani Vara. "This is a great opportunity for my fans to sneak a peek into my life." Vara will also perform songs from her debut album during the series as well as cover songs from some her favorite artist including Lisa Loeb and Michelle Branch.

As a presenting sponsoring Zipcar, the world's leading provider of cars on demand by the hour or day will provide the transportation from event to event. The company is averaging 10,000 new members per month, triple the number joining at the same time last year. "The label is planning to connect Vara with many brands throughout the year," says Chauncy Jackson, President of Siri Music "Vara has a wide spectrum of potential fans and we are open to exploring all opportunities."

The weekly show will be exclusively aired on Stefani Vara's profile on imeem starting August 27th. In addition to watching the artist's video series, fans can use imeem's playlist widget to embed Stefani Vara's videos on their blogs, web sites and profiles on other social networking services. imeem, the third largest social network in the U.S. with over 27 million users, also lets users create their own music, video and photo playlists, mixing and matching songs and media from their favorite artists and newly discovered bands. Users can upload their own music and videos to their personal imeem profiles, or choose from millions of songs and videos already available on imeem.

Stefani Vara's Storybook Diaries will be released this fall preceded by debut single, "Water." The single recently premiered on Sirius Radio and Complex Magazine online raising her web presence by 67% over the matter of weeks. Her upcoming promo tour will see her in Chicago, New York, Miami, Houston and Los Angeles. Vara has upcoming features in Dub Magazine, YRB and Lucky.

For more information on SIRI MUSIC visit
http://www.sirimusic.com

About Siri Music
Siri Music is the latest venture from producer/songwriter Chauncy Jackson. His production and songwriting (along with co-writer Kim "KC" Croft) credits include Tamia, Katherine McPhee and Jessica Simpson. The label is backed by a talented, experienced staff which has worked with many of the biggest names in the music industry (including Chris Brown, Rihanna, Cory Rooney, Heather Headley and Christina Aguilera). In addition, most of the upper-level management consists of musicians. This direct connection to the music creation process enables Siri Music to attract talented artists searching for a label that will nurture them creatively. The label's first release was Jeremiah's virtuoso debut, Chasing Forever. Siri Music is distributed by Federal Distribution via Universal Music Group.

About Zipcar
Zipcar is the world's leading car-sharing service with 225,000 members and 5,500 vehicles in urban areas and college campuses throughout 26 North American states and provinces as well as in London, England. As a leader in urban transportation, Zipcar offers more than 30 makes and models of self-service vehicles by the hour or day to savvy city residents and businesses looking for an alternative to the high costs and hassles of owning a car in the city. For more information, visit http://www.Zipcar.com.

About imeem
imeem is a social media network that enables users to discover, interact and express themselves with media, including music, video and photos, and form connections based on shared tastes and interests. By using media expression tools and social discovery features, including custom music playlists, video channels, photo slideshows and blogs, the imeem community can share their tastes with friends and fans on imeem and across the Web.

imeem is the first social network to partner with all four major labels as well as thousands of independent labels and video providers to offer free, on-demand streaming of all music and video content on an ad-supported basis. Since the launch of its Web-based service in March 2006, the community has attracted over 27 million unique users each month. imeem's network of embeddable audio and video playlist widgets reach over 110 million consumers a month, according to Quantcast. To learn more, visit http://www.imeem.com.

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Andrea Warren
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