Boston, MA (PRWEB) August 20, 2008
- Paul Reulbach has joined The Pohly Company as General Manager and Vice President of the Media Sales & Consulting Group. The Pohly Company is a leader in customer engagement marketing. It creates, markets, and monetizes custom content for associations, corporations, and publishers, including both traditional and custom publishing clients.
Reulbach is responsible for building an international sales and consulting organization as a significant component of The Pohly Company's growth plans. He will manage all of the advertising sales programs currently contracted with private clients and publishers worldwide. The Pohly Company currently manages more than 25 global sales representatives who produce more than $15 million in annual revenues.
Paul has 25 years of experience in advertising media sales, marketing, and publishing. He has significant expertise in helping advertisers increase market share and increase brand awareness through multi-platformed sales programs. Prior to joining Pohly, Paul was the publisher of Boston magazine, and previously served as publisher of New England Travel and Life, Elegant Wedding, and Home and Garden. He currently serves as a board member of the Greater Boston Convention and Visitors Bureau.
About The Pohly Company
The Pohly Company is a diversified marketing and publishing services company that specializes in customer engagement content and marketing: creating and sustaining customer relationships from acquisition through brand affinity. Services include communications consulting market research, custom publishing, media sales and consulting, and design communications. The company works with world-class brands, publishers, and major associations, including Continental Airlines, Coca-Cola FoodService, UAW-Chrysler, Western Union, and the Association of National Advertisers. The Pohly Company is also the publisher of FuelNet Monthly, a Web-based information provider of smart marketing tools for the growing business. For more information on the Boston-based company, visit pohlyco.com.