Denver, CO (PRWEB) August 14, 2008
PGM Integrated's Denver Internet Marketing expertise in Pay-Per-Click management proved effective in producing positive ROI when working with clients CE Shop and American Humane.
"In a new age of Denver Internet marketing everyone is mainly focused on ROI and analytics," said Jerry Sexton, President of PGM Integrated. "A pretty marketing campaign means nothing if you don't get anything back from what you paid for."
Pay-Per-Click advertising is very effective, but must be managed carefully. Pay-Per-Click produces immediate results while organic search engine marketing can take months to achieve. One of the advantages of PPC is that everything can be tracked, even if a click results in a new lead.
PGM Integrated uses their Denver internet marketing expertise in conversion analysis, bidding techniques, creative writing and conversion consulting to help clients see and understand the benefits of their Denver Pay-Per-Click Advertising campaign.
"CE Shop approached us because they couldn't figure out how to make money off of their Pay-Per-Click advertising and reporting. Their Pay-Per-Click campaigns gave them an extremely high cost per conversion," said Jesse Farley, Senior Online Marketing Strategist. Through effective bidding techniques, creative writing and proper account management, PGM lowered the cost per conversion by 85 percent.
Since working for a non-profit agency, American Humane, PGM Integrated edited their existing Pay-Per-Click campaign to reflect their new target audience and increased traffic to their website by 250 percent and donations made by 50 percent.
Farley continued, "Pay-Per-Click is a great vehicle in Denver online marketing. When you understand your client and your audience, you can produce results to help them achieve their main goal- maximize positive ROI. Couple that with a strong organic search engine optimization program and you have an unbeatable combination"
About PGM Integrated:
PGM Integrated, LLC, an affiliate of PRO Group, Inc., is a full-service Denver integrated marketing agency offering expertise in advertising, marketing, public relations and interactive communications. Over the past two years, PGM Integrated has won awards for excellence in e-mail marketing campaigns, corporate promotional presentations and web videos at the Business Marketing Association's Annual Awards. For more information about PGM Integrated, go to http://www.pgmintegrated.com or call us at 720-875-2234.