Scottrade’s New Social Networking Community Builds Customer Knowledge, Relationships
Launch of social networking platform allows Scottrade customers to share ideas, strategies and tools through discussion groups, blogs and videos
St. Louis (Vocus/PRWEB ) August 13, 2008 -- Scottrade, a leading branch-supported online investment firm, today announced that it has launched an online social networking community to empower customers to communicate directly with each other via a password-protected Web site. The site is available to all Scottrade customers.
In the Scottrade Online Community, customers can:
- Interact directly through discussion groups and blogs with other Scottrade investors and traders, providing a unique opportunity for peer-to-peer education.
- Share customized ScottradeELITE® layouts and Trade-Ideas™ filters as well as other files, ideas, strategies, tips, articles, layouts, filters and spreadsheets, giving Scottrade customers a new resource in more informed trading decisions.
- Provide feedback directly to Scottrade product specialists who develop and manage the trading tools, products and platforms used by Scottrade customers, allowing Scottrade customers to have a true voice in their own online trading experience.
- Learn from blogs written by Scottrade platform managers and experts. A library of educational podcasts on Scottrade products and services provides another way to learn.
Scottrade’s Online Community launched quietly in April to select customers and is now open to all Scottrade customers. The Community is part of the firm’s overall strategy of providing more investment information and resources to its customers so they can be more successful investors and traders.
Scottrade customers interested in joining the community can do so at podcast about the Community is also available.
Scottrade selected Small World Labs, an Austin, Texas-based provider of enterprise social media solutions, to build the Online Community. The company worked closely with Scottrade’s Customer Education department to tailor the Community for Scottrade’s customers.
Quote attributable to Kevin Dodson, Director of Online Financial Services, Scottrade
“Scottrade’s Online Community is a complement to our offline education efforts and further solidifies our commitment to educating our customers so they can make better-informed investment decisions.”
Quote attributable to Wendy, Scottrade Customer and Online Community Member who goes by “mrscashflow” online
“Being connected with a friendly Community like Scottrade’s has been very refreshing. I found Scottrade’s Community to be a very inviting place to hang out and it’s easy to get around the neighborhood. It is a friendly group of people that are serious about making money in the stock market.”
For more information about Scottrade, visit www.scottrade.com.
Media Contacts:
Amber Talbot, Scottrade
314.965.1555 x6799
atalbot(at)scottrade.com
Patricia Lee, Scottrade
314.965.1555 x3581
pllee(at)scottrade.com
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