Las Vegas, NV (PRWEB) August 14, 2008
Local public relations and marketing expert Paula Yakubik is launching a series of educational workshops aimed at giving small business owners the tools to strategically market themselves without huge budgets. The two-hour, in-depth workshops, located at 2863 St. Rose Parkway in Henderson, Nev., will cost between $99 and $149 to attend. Additional information and registration can be found at http://www.paulayakubik.com/events/.
"Small business owners spend thousands of dollars on store fronts and inventories but fail to plan and account for marketing activities and budgets," Yakubik said. "Our approach and tools help the business owner manage this important detail in a strategic, systematic, achievable approach."
According to the US Small Business Administration (http://www.sba.gov), small businesses represent 99.7% of all employer firms. They employ about half of all private sector employees and pay more than 45 percent of total U.S. private payroll.
"Many of these businesses can not afford to hire an agency to help them through this process and many do not know where to turn for easy to use tools," Yakubik. "Our seminars bring them the tools and advice in a very cost effective way."
The seminars include:
PR - The Inside Scoop, Wednesday, September 3rd - 10:00 a.m. Featuring some of Las Vegas' best former reporters and PR veterans, the seminar will include discussion on how to get free publicity for your business, how to become an expert, how to get reporters to respond to your queries, and how to write and pitch news.
Learn the Yakubik Method of Small Business Marketing, Thursday, September 18th at 10:00 a.m. The event will cover how to create a very easy, consistent targeted marketing plan through easy, fast and inexpensive research methods, how to get free publicity for a small business, online marketing for a small business, and how to create a marketing budget.
Your Brand, Wednesday, September 10th at 10 a.m. Featuring an award-winning creative director, the event will include learning the importance of managing every brand contact, what a logo is, common branding pitfalls and how to avoid them, management of brand contact points and how to craft your unique sales proposition.
Grass Roots Marketing, Tuesday, September 23rd at 10:00 a.m. The seminar will include learning the concept of localization and how to get your message and products into the hands of your customers, as well as learning effective ways to spread the word about your company without spending a fortune.
To register for any of the seminars, please visit http://www.paulayakubik.com/events/.
About Paula Yakubik:
Paula Yakubik comes from a family of entrepreneurs and got her start as a small business owner at the age of 25. She has built her company, MassMedia, to a tri-state marketing communications firm with more than 30 employees and $5 million in annual revenue. She was named Young Entrepreneur of the Year by the US Small Business Administration, named Top 40 under 40 by In Business Las Vegas and named to Women to Watch by the Nevada Business Journal. In addition, she was named Agency Principal of the Year by the Nevada Chapter of the Public Relations Society of America. She has been featured in stories in Entrepreneur Magazine and Business Week Small Biz Online. She currently manages the marketing efforts for more than 30 corporate clients. To learn more about Paula Yakubik, the Small Business Advisor, visit http://www.paulayakubik.com/.
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