TubeMogul Teams with imeem in Online Video

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Content owners can now upload and track their videos on imeem through TubeMogul.

imeem has built a passionate audience of millions of people connecting around quality music and video. We're excited to add TubeMogul as a valuable new content acquisition partner to enhance imeem's video offering and add to the user experience on our site.

TubeMogul, the web's most popular tracking and syndication service for online video, announced today that imeem, a leading social network, will be a syndication partner on TubeMogul's Load & Track service. As a result of the partnership, content creators that upload video to TubeMogul can choose to automatically distribute and track their videos on imeem, the third largest social network in the US with over 27 million users.

On TubeMogul, content creators can upload a video once and then automatically deploy it to the top video sharing sites, now including imeem. TubeMogul then aggregates video-viewing data across sites, giving publishers an improved understanding of when, where and how often their videos are watched with useful tools like demographics, data feeds and interactive charts. imeem joins a growing list of major video sharing sites supported by TubeMogul.

imeem enables users to discover, interact and express themselves with media, including music, video and photos. imeem partners with content owners such as major and independent music labels, movie studios and television networks to offer music and video for free, ad-supported streaming. Users on imeem can create custom music, video and photo playlists with media they upload to their personal imeem profiles or from millions of songs and videos already available on the site. Fans can also use imeem's audio and video widgets to embed playlists across the Web, including other social network sites.

"imeem is taking social networking online to the next level with music and videos, and we are happy that our users can help enrich that experience," said Brett Wilson, CEO and co-founder of TubeMogul.

Jeff Reine, Director of Business Development at imeem, adds, "imeem has built a passionate audience of millions of people connecting around quality music and video. We're excited to add TubeMogul as a valuable new content acquisition partner to enhance imeem's video offering and add to the user experience on our site."

About TubeMogul:
TubeMogul is an online video distribution and analytics company serving video producers large and small who need independent information about video performance on the Internet and an easy way to deploy their work to the Web's top video sharing sites. TubeMogul's analytic technology aggregates video-viewing data from multiple sources to give video producers improved understanding of when, where and how often videos are watched, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues or friends. The company's Load & Track service allows users to upload videos once to TubeMogul and automatically deploy them to as many of the top video sharing sites as they want, within the users' specified accounts.

About imeem:
imeem is a social media network that enables users to discover, interact and express themselves with media, including music, video and photos, and form connections based on shared tastes and interests. By using innovative media expression tools and social discovery features, including custom music playlists, video channels, photo slideshows and blogs, the imeem community can share their tastes with friends and fans on imeem and across the Web.

imeem is the first social network to partner with all four major labels as well as thousands of independent labels and video providers to offer free, on-demand streaming of all music and video content on an ad-supported basis. Since the launch of its Web-based service in March 2006, the community has attracted over 27 million unique users each month. imeem's network of embeddable audio and video playlist widgets reach over 100 million consumers a month, according to Quantcast. To learn more, visit http://www.imeem.com.

For more information about TubeMogul, contact:
David Burch
david @ tubemogul.com
+1 510 868 4860

For more information about imeem, contact:
Gina Wilkinson
gina @ imeem.com
+1 415 762 0135

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