MyFantasyLeague.com Expands Fantasy Football Information Sharing with Numerous Partners

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Avoids pitfalls of single-source fantasy content sites while continuing to open league data to third-party developers.

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Discussions are ongoing with a number of other prominent fantasy football companies to provide even more fantasy news and analysis in the near future.

One of the most innovative online fantasy football league management companies, MyFantasyLeague.com, has yet again raised the bar for fantasy football leagues.

For the 2008 football season, some of the most prominent independent names in the fantasy football industry have already signed up to offer fantasy news and analysis, articles, player transactions, depth charts, injury information, and projections. Specifically, FantasySharks.com, FantasyFanatics.com, FFChamps.com, FFToolbox.com, Rotowire.com, SportsGrumblings.com, and TheHuddle.com have joined KFFL.com and Rotoworld.com to offer breaking player news, articles, and transactions for the fantasy football owner. In addition, FantasySharks.com, Rotoworld.com, and Rotowire.com will offer player projections, NFL depth charts, and NFL injury information, respectively.

Sideline Software designed this aggregated content integration feature using the industry-standard RSS 2.0 specification. As a result, the MyFantasyLeague.com fantasy football league manager can easily add to the existing offering. Mike Hall, President of Sideline Software, Inc. noted "We're excited to offer this wealth of information to our customers for the 2008 fantasy football season." Adding, "Discussions are ongoing with a number of other prominent fantasy football companies to provide even more fantasy news and analysis in the near future." Access to this information has also been increased through added links spread across the MyFantasyLeague.com application. For example, player news and articles can be retrieved for all players via the News Articles report or individually by player name in dozens of reports. Similarly, player transactions and player injury updates are available on many pages throughout a league.

Using this vendor-independent content, MyFantasyLeague.com is able to avoid the most commonly complained-about problems encountered by its big-media competitors who rely on their own staff of fantasy writers; namely their inability to offer multiple points of view and their lack of timely (breaking) information. As more and more fantasy players become Internet-savvy, giving an entire league a single source of biased information severely limits its overall value. Additionally, any single staff of writers is bound to have time constraints. Combining the writing staffs of several independent sites offers a more objective analysis of breaking information 24 hours a day, seven days a week.

In addition to integrating content from multiple sources, MyFantasyLeague.com also continues to build on its open nature that it pioneered three years ago with an Open Developer's API and MyFantasyLeague.com Widgets. Because MyFantasyLeague.com is the only league management site with open access to it's league data in standard XML format, it has been able to develop unique relationships with many top fantasy football companies. Examples include FFToday.com with their "MFL Power" application, FantasySharks.com with their Lineup and Draft Coach applications, TheHuddle.com as part of their "ADP Tools" draft kit, as well as FanSoft Media and Mock Draft Central which have been able to integrate direct support for MyFantasyLeague.com into their products. Tony Holm, creator of the FantasySharks.com Lineup and Draft Coach programs noted "The open access to the MyFantasyLeague.com XML data provided the perfect opportunity to develop some essential fantasy football tools for the industry."

About Sideline Software, Inc.
Sideline Software, Inc. is a privately held software development company specializing in fantasy football on the Internet with a focus on customer service and advanced features designed to enhance the customer playing experience. Its flagship product, MyFantasyLeague.com, is one of the most feature-rich fantasy games available with dozens of reports, over a hundred scoring options, interactive chat rooms and message boards, live scoring updates, and extensive appearance flexibility. In conjunction with its online fantasy football league management system, MyFantasyLeague.com includes a free MFL GameDay companion application for viewing live stats during the games with real-time scoring and audio announcements of all touchdowns and other game changing events. Sideline Software also offers a branded fantasy football contest engine used to run several national fantasy contests, as well as free fantasy football mock drafts. Sideline Software, Inc. has been in business for more than a decade and is based in Wisconsin. For more information, please visit http://www.MyFantasyLeague.com.

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