Kansas City, MO (PRWEB) August 18, 2008
Muller Bressler Brown has selected the Radian6 social media monitoring platform to measure online customer engagement for social media campaigns.
Radian6's social media monitoring platform gathers real-time-as-discovered information from across the social web, including blogs, video sharing sites, boards and forums, and emerging media such as FriendFeed and Twitter.
"At Muller Bressler Brown, we recognize the influence social media can have on our clients' brands," says Chad Milam, Director of Interactive. "Radian6's social media monitoring platform allows us to monitor the entire realm of social media and measure the buzz and impact for clients that choose to use this service."
Recent enhancements to the Radian6 platform include new viral metrics, total votes using Del.icio.us linking, which -- along with comments, views, unique commenters and engagement scoring -- allow users to determine which conversations are the most viral.
"Gauging the attitudes and buying decisions of the online community is very important to every brand," says Marcel LeBrun, Radian6's CEO. "Customers are posting feedback -- on blogs, forums, and emerging media like Twitter -- about what companies they do business with and why. That information spreads quickly across the social web. Muller Bressler Brown can use Radian6 to pinpoint what is being said online about their clients and even their clients' competitors. By listening and analyzing the most active online conversations, Muller Bressler Brown can quickly identify opportunities for their clients to fulfill unmet customer needs, address emerging issues, and differentiate their brands."
"With Radian6's platform, we can easily generate comprehensive, real-time reports of our social media monitoring results and quickly share them with our team and our clients," states Milam. "The ability to evaluate our efforts and identify emerging trends among successful campaigns will help us create consistently strong, brand-building results for our clients."
About Muller Bressler Brown:
For 25 years, Muller Bressler Brown has been designing breakthrough creative for clients worldwide. The full-service agency is located on the west side of Kansas City's Country Club Plaza. It provides award-winning brand strategy, advertising, graphic design, public relations and interactive creative services. For more information visit http://www.mbbagency.com.
About Radian6 Technologies Inc.:
Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Visit http://www.radian6.com for more information.