We are thrilled that fundraisers are realizing, firsthand, the value of reaching out to the millions of people who visit the Intermarkets Portfolio of sites everyday
Vienna, VA (PRWEB) August 15, 2008
Intermarkets, Inc. recently delivered two Internet ad campaigns: One for Move America Forward and the other for John McCain's presidential campaign, confirming that the Internet is a critical and primary channel for fundraising for both charities and political campaigns. Intermarkets is a non-partisan ad sales management firm, that works with a variety of advertisers and publishers.
The Move America Forward ads that were placed on the Intermarkets Portfolio sites delivered double the amount in donations than the organizers sought, reaching a total of more than $1 million in 8 hours.
Ads for John McCain's campaign that were run on the Drudge Report and other sites in the Intermarkets Portfolio have garnered almost $100,000 -- an average of $5k per day -- since July 22.
"The results of these campaigns on the Intermarkets Portfolio of sites, including the Drudge Report, lucianne.com, CNSNews.com, Creators.com, Sweetness-Light.com and RasmussenReports.com, demonstrates that the Internet is a dominant media force in political campaigning and a major source of political information for many Americans," said Kevin Lucido, Chief Executive Officer of Intermarkets, Inc. "We are thrilled that fundraisers are realizing, firsthand, the value of reaching out to the millions of people who visit the Intermarkets Portfolio of sites everyday," he added.
"During this election year, Intermarkets has been working with a variety of non-partisan philanthropic organizations, political campaigns and issue advocacy groups to generate interest in their ideas, policies and candidates, as well as raising millions of dollars for the groups and campaigns.
Candidates are realizing that they can't rely on just traditional media like television, newspapers and radio to deliver their messages to voters -- the Web is where younger voters are now. Failure to draw on Web media could result in the complete loss of an entire generation of donors and voters," commented Lucido.
Lucido also pointed out, "Since more people are gaining access to the Internet, they are using a lot of different news sources. Supporters can connect through online forums, find local events and donate money with a few clicks online. At Intermarkets, we recognize that the Web is tailor-made for all sizes of donations by average Americans to all types of organizations."
With the John McCain and MAF fundraising, Intermarkets showed that online media is ideal for raising funds because it is economical and interactive. It has witnessed this first-hand through the ads run on its Portfolio of sites.
Intermarkets, Inc. is the nation's leading and fastest-growing independent advertising sales management firm for Web site publishers. Serving more than three billion ads every month and reaching more than 2.5 million people everyday, Intermarkets provides publishers and advertisers with a wide range of services, including advertising sales, media buying, custom content, software, ad serving and more. Over the years, Intermarkets has established a reputation for the highest levels of client service, combined with respected and admired business practices and ethics. The privately-held company is based in Vienna, Virginia. For more information about Intermarkets visit http://www.intermarkets.net/about.html.