PR News Announces Finalist in Platinum PR Awards

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Sony Electronics Inc., American Kennel Club, Weber Shandwick and Whirlpool are among the organizations competing for honors in the 2008 Platinum PR Awards. Presented by PR News, the leading information resource among communicators, this highly competitive program honors the best PR campaigns and initiatives of the year. The finalists in this year's awards program include corporations, nonprofits and agencies large and small. The award winners will be announced at an October 2, 2008 awards luncheon at the Grand Hyatt in New York City and in PR News' Platinum PR Awards special issue in October. The luncheon will be held the day before the PR News Digital PR Next Practices Summit on October 3, also at the Grand Hyatt.

This year's finalists in the Platinum PR Awards reinforce how powerful public relations is in moving the needle.

Sony Electronics Inc., American Kennel Club, Weber Shandwick and Whirlpool are among the organizations competing for honors in the 2008 Platinum PR Awards. Presented by PR News, the leading information resource among communicators, this highly competitive program honors the best PR campaigns and initiatives of the year.

The finalists in this year's awards program include corporations, nonprofits and agencies large and small. The award winners will be announced at an October 2, 2008 awards luncheon at the Grand Hyatt in New York City and in PR News' Platinum PR Awards special issue in October. The luncheon will be held the day before the PR News Digital PR Next Practices Summit on October 3, also at the Grand Hyatt.

View the complete list of finalists here: http://www.prnewsonline.com/awards/platinumpr2008_event.html
View PR News Digital PR Next Practices Summit information here: http://www.prnewsonline.com/resources/digitalprsummit.html

The finalists, from among nearly 1,000 entries, were selected in 37 categories including: Annual Report, Cause-Related Marketing, Community Relations, Crisis Management, Online Communications, Employee Relations, Event Marketing, Global PR Campaign, Marketing Communications, Media Relations, PR Firm of the Year, Product Launch and Web Site. View the full list of finalists online at http://www.prnewsonline.com/awards/platinumpr2008_event.html. The awards were judged by a blue-chip panel that includes PR executives from corporations, agencies, nonprofits and associations, and leading educators and industry consultants.

"It is remarkable how far the PR discipline has come in the past few years in terms of impacting an organization's bottom line and reputation," says Diane Schwartz, vice president and group publisher of PR News. "This year's finalists in the Platinum PR Awards reinforce how powerful public relations is in moving the needle."

PR News' Oct. 6 Platinum PR Issue will profile the top PR campaigns of the year and will serve as a users guide to PR departments of all sizes and missions. Coverage will include profiles of the top innovative campaigns, the smartest communications initiatives and the people behind them. For advertising or sponsorship information, contact Diane Schwartz at dschwartz@accessintel.com.

The awards program, sponsored by NAPS, ckpr, D S Simon Productions, CommCore Consulting Group, BurrellesLuce and Medialink, is presented by PR News. The PR News family of products includes PR News, the Platinum PR Awards, PR People Awards, CSR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Crisis Management, Going Green, Digital PR and Media Training Guidebooks and PR News Webinars. For more information, go to http://www.prnewsonline.com.

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PR News
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