I started with about 50 pieces and have sold a number of them, but I knew that I needed another product to complement my own work. My son recommended tapestry products, which fits with my need for artistic expression and allows me to actually build the business rather than spending all of my time making products.
San Francisco, CA (PRWEB) August 15, 2008
Retailer and purveyor of fine tapestries and textile art Tapestry Biz has reached the milestone of one year in business, and is proudly celebrating with a variety of new products and a new informational blog.
"I started by creating an inventory of fabric wall hangings under the name of Fall to Earth Designs, and I thought that the Internet was the way to go because the quality and price of my work was upscale enough that it didn't fit in with most craft venues," explains Roxie Boyd, the site's founder and operator. "I started with about 50 pieces and have sold a number of them, but I knew that I needed another product to complement my own work. My son recommended tapestry products, which fits with my need for artistic expression and allows me to actually build the business rather than spending all of my time making products."
The last year has been as educational for Roxie as it has been rewarding, teaching her even more about the tapestry industry and exposing her to a number of artists and styles. "I had no idea beforehand that tapestries were so affordable, or even that they were available to the general public," she explains. "My supplier offers a new product called PictureWeave that I'm really fond of -- some of us in the industry call it PhotoWeave -- that allows you to have your favorite photograph woven into an heirloom-quality photo wall tapestry, blanket, pillow, or tote bag. In fact, my son and I picked out a photograph to have reproduced into a tote bag, and that picture has basically turned into my calling card and the logo for Tapestry Biz."
Roxie has also learned the importance of communication with her customers, which has led to the formation of her new blog at http://www.TapestryBlog.com. "My overall goal for the blog is to help educate consumers about tapestry products, and especially the photo reproduction tapestries, throws, pillows, and tote bags," she says. "I also want to discuss new artists and styles. My friend Sid Campbell is a local artist, and we're working to get his images on my woven tapestry products and into local stores. His specialty is Japanese warrior art and Hawaiian warrior art, and I'll be discussing him and other artists on my blog to help bring attention to them and their wonderful work."
In the coming year, Roxie intends to launch a line of tapestries and throws depicting logos for state colleges and universities, as well as Greek fraternities and sororities. She will also be working on a line of throws called natural or organic art, where there are no images on them but rather images embedded into the weaving.