Tealium Announces Availability of Tealium TrackEvent for Rich Internet Applications

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New Web analytics implementation framework gives business users the power to control implementations of complex rich Internet applications.

Tealium TrackEvent decouples web development from web analytics implementation projects

Tealium Incorporated, a provider of high-end, results-oriented Web analytics consulting, today announced the availability of Tealium TrackEvent, a solution designed to decouple development from web analytics implementation of rich internet applications (RIA) such as Flash, Flex and Ajax sites.

Tealium TrackEvent has been designed to work with any tag-based web analytics solution, including Omniture, Unica, Coremetrics, Google Analytics, and others. It allows web developers to send generic RIA calls from their applications. It then provides business users with an interface to transform these calls into requests specific to their web analytics solution. As a result, web developers no longer are required to have detailed knowledge of the web analytics tools. Instead, business users and web analytics practitioners can translate generic data generated from RIA sites into specific web analytics requests.

The result is a faster, more customized implementation of web analytics which requires minimal work from web development perspective. This is because business users will be able to fine-tune the implementation without constant reliance on the development team.

"Tealium TrackEvent decouples web development from web analytics implementation projects," said Mike Anderson, co-founder at Tealium. "Once a task that could only be performed by web developers, Tealium TrackEvent now lets business users control the web analytics implementations of complex Flash, Flex and Ajax sites."

An added benefit of Tealium TrackEvent is that it significantly shortens the web optimization cycle. This is because business users can now fine-tune RIA implementations without re-involving their development teams.

Tealium TrackEvent is available effective immediately. More information can be found from the Tealium web site at http://www.tealium.com/products/trackaction/.

About Tealium:
Tealium was founded in March 2008 in order to provide high-end, results-oriented Web analytics and digital marketing services to clients. Its co-founders have over 20 years of combined industry experience and have over the years consulted for many Fortune 500 companies such as Best Buy, Cisco, Disney Internet Group, Pfizer, Hasbro and more. For more information, visit http://www.tealium.com.


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Ali Behnam
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