Polly's talents in driving brand dialogs are critical to BoldMouth's mission of supporting consumer-facing engagements for our clients.
Charlottesville, VA (PRWEB) August 18, 2008
BoldMouth Inc., a social marketing services and technology agency, announced today that Polly Black has joined the agency as Senior Vice President and Chief Marketing Officer, a new position at the company.
Ms. Black brings over twenty years of diverse brand marketing experience to BoldMouth. Ms. Black spent eight years with the apparel divisions of Sara Lee, Inc., where she rose to be Vice President Marketing & Merchandising of Hanes with P&L responsibility for $1b in business.
Ms. Black began her career at Frito Lay, Inc. working on household brand names including Lays and Cheetos as well as new product introductions. Ms. Black holds an MBA from the University of Virginia Darden School, a Master's from Columbia University and a BA degree from Vassar College.
Ms. Black's focus on consumer insights as a competitive advantage for Hanes, Champion and Playtex resulted in portfolio alignment, brand repositioning, new product development, segmentation and target refinement. Ms. Black also spent a year helping Levolor, a division of Newell Rubbermaid, understand the value of knowing how consumers think and communicate about products and how to apply those insights in a successful re-launch of their business.
"Polly is a brand repositioning expert with deep and varied experience as a marketing executive who has worked for some of the most competitive brands in America," noted Todd Tweedy, President & COO of BoldMouth, Inc. "Polly's talents in driving brand dialogs are critical to BoldMouth's mission of supporting consumer-facing engagements for our clients."
Scott Hildebrand, BoldMouth's CEO, stated, "Polly is an expert in identifying opportunities to accelerate brand growth by listening to consumers. She brings with her a proven ability to strengthen and grow brands through strong strategic thinking and branded communications with consumers. To say that we are thrilled to have her on our team is an understatement."
BoldMouth is a new kind of social marketing services and technology agency committed to helping clients drive brand preference and revenues by harnessing the power of consumer advocacy. BoldMouth uses technology to engender, facilitate and amplify organic dialogues between consumers about brands, products and services in the entertainment, health and wellness, consumer packaged goods, computer software, travel, membership associations, and publishing categories. BoldMouth provides custom research, strategic planning, campaign implementation, application development, design services, and performance analysis. BoldMouth's clients include AARP, Kraft, MTV, Microsoft, Metagenics, MTV Networks, The Paramount Theater, and Scholastic, among many others.
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