The Growing Bolder Media Group Wins the 2008 Senior Vision Media Award

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The Growing Bolder Media Group has been named the winner of the prestigious 2008 Senior Vision Media Award, presented by the Florida Council on Aging. The award recognizes the media organization that has done the most to present a positive image of aging.

The Growing Bolder Media Group is the winner of the 2008 Senior Vision Media Award, presented by the Florida Council on Aging. President and CEO Marc Middleton accepted the award on behalf of the Growing Bolder team at the 2008 Florida Conference on Aging in Orlando, Fla. "Growing Bolder is a philosophy; a celebration of people who believe it's all about attitude, not about age," said Middleton. "We are thrilled to receive the recognition for our hard work, but the truth is, the people who make up our community are the true visionaries, and we accept this award on their behalf."

The Senior Vision Media Award honors an individual or organization that has created a media product promoting a positive image of aging. Dave Lynn of Florida Power and Light, a conference sponsor, presented the award to Growing Bolder, saying "There are so many issues we're dealing with in senior circles; a lot of challenges. It's good to bring us together because we recognize the seniors and the senior organizations that are working to answer the problems."

Growing Bolder Media Group is an award-winning team of broadcasters and journalists who are tired of older adults being ignored, misrepresented and ridiculed by the mainstream media. By awarding Growing Bolder with the 2008 Senior Vision Media Award, the Florida Council on Aging recognized the inspiring and unique video stories that are presented on, which work to bridge the generations and defeat the stereotypes of aging. In addition, Marc Middleton hosts a weekly radio show along with Vice President Bill Shafer, which celebrates the contributions of older men and women as well as promotes active lifestyles. Radio show guests include celebrities, authors, health experts and some of the biggest names in business.

In selecting Growing Bolder for the 2008 Senior Vision Award, The Florida Council on Aging also recognized the company's groundbreaking senior video blogging program that produced the world's oldest blogger, 109-year-old Ruth Hamilton.

Cathy Edwards of Seniors First, Inc. nominated the Growing Bolder Media Group for the award. "Immediately, Growing Bolder came to my mind because I can't think of anybody else who is doing what they're doing for seniors," said Edwards. She continued, "I just think it's very important for people in the community to hear how many seniors are giving back and continuing to do things into their retirement years or even up into their 90s."

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Katy Widrick
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