The secret is out. Valuable, relevant and compelling information is a game changer, and the blogosphere is talking about it
New York, NY (PRWEB) August 18, 2008
The word is out: once the purview of a select group of marketing junkies, customized, branded content is now recognized as one of the most effective ways for businesses to attract and retain loyal customers. But as experts everywhere take to the blogosphere to offer their insights on marketing, a new group of marketing thought leaders is leading the discussion about the revolution that is content marketing.
Today, custom content marketplace and educational resource Junta42 announced latest release of the Top 42 Content Marketing Blogs, selected from among the nearly 200 blogs that specialize in the field. Reviewed by Junta42's team of custom-content experts, the list includes some of the best-known marketing blogs, as well as up-and-comers that are reshaping and reinvigorating the content marketing conversation.
"The secret is out. Valuable, relevant and compelling information is a game changer, and the blogosphere is talking about it," said Joe Pulizzi, founder and chief content officer of Junta42. "Nearly every day, a new blog emerges that adds to the story. Technologies come, evolve and enable the discussion, but a company's ability to deliver consistent, quality information to customers and prospects is the present and future of marketing."
The newly released list offers updated rankings from those named in the May 2008 Junta42 Top 42 Content Marketing Blogs list, now 172 blogs (up from 118 last quarter). The complete Top 42 Content Marketing Blogs is available at http://www.junta42.com/top_42_content_marketing_blogs/.
The Top 42 Content Marketing Blogs stood out for their commitment to covering the issues at the heart of content marketing. Unlike other top blog lists that focus on solely traffic and popularity, the Junta42 Top 42 list reviews each blog individually on the basis of the following: 1) Relation to the field of content marketing, 2) Reader Value, 3) Junta42 Member Rank, 4) Regularity and 5) Google page rank.
The Top Five Blogs Include:
1. Copyblogger, from writer and entrepreneur Brian Clark.
2. Buzz Marketing for Technology, from marketing expert Paul Dunay.
3. Post Advertising, from Jeremy Greenfield and the team at brand storyteller Story Worldwide.
4. Web Ink Now, from David Meerman Scott, author of the bestselling The New Rules of Marketing and PR.
5. No Man Is an Iland, from independent Web publisher and journalist Mark Brownlow.
For complete information on the selection criteria, go to http://www.junta42.com/resources/Top_42_Blogs_Selection_Criteria/.
For all of the latest news on anything and everything content marketing, visit Junta42. To learn more about or to sign up for Junta42's marketer-content provider matching service, visit Junta42 Match.
About Junta42 and Junta42 Match
Junta42 is the leading media site dedicated to everything content marketing and custom publishing. Presented as a business bookmarking vehicle, the site is dedicated to marketing professionals who want to attract customers through valuable and relevant content creation and distribution. Junta42 also offers Junta42 Match, the only buyer/seller matching site for the custom publishing & content marketing industry (now valued at over $56 billion). The service is an audited directory of custom publishing providers, and gives marketing, agency and association professionals the ability to match their project--a custom magazine, newsletter, content Web site, video series, etc.--to the exact qualifications of a custom publisher, content agency, writer or other content provider. Matching services are conducted online, allowing for ease and anonymity. Junta42 is a division of Z Squared Media, LLC.