New Thermos Retailer of Stainless Steel Insulators Invites Florida Locals to Summer Beach Bash! August 30th

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Thermos® retailer, Chilling The Most Inc. (CTM) launches their new South Florida business with the 1st annual "Summer Beach Bash!" at the Lauderdale Beachside Hotel on Saturday, August 30, 2008. Event features South Florida's rock sensation, Panic Disorder, and benefits Big Brothers Big Sisters of Broward (BBBS).

As the name implies Chilling The Most Inc., an on-line retailer of Thermos® stainless steel beverage insulators and soft-sided coolers, set out on a mission to keep Florida's beverages ice-cold. Now after much planning and preparation, CTM is ready to launch and introduce itself to South Florida in a big way.

The event benefits Big Brothers Big Sisters of Broward to help raise funds and awareness. CTM's Chief Marketing Officer, Laura Sherman, inspired by the rewarding experience she's had as a Big Sister for the last year, recognized the need for awareness and more volunteers, making BBBS an ideal cause for CTM's philanthropic contributions to the community.

CTM includes the BBBS logo on all promotional materials for the Summer Beach Bash and will continue to provide exposure through CTM events in the future and on the CTM website. In addition to making a cash donation to BBBS from ticket proceeds, the Summer Beach Bash will raise funds with a 50/50 raffle and a grand prize for the winner: a soft-sided backpack cooler stuffed with goodies such as towels, baseball caps, gift certificates, etc.

BBBS offers a youth mentoring service where-by volunteers are matched with "littles", children ages 6-18, to mentor, spend quality time together and be a positive influence. Find out more about BBBS and how you can make a positive impact on a child's life through visiting the site,

The event is rock-n-roll, cold drinks and Damon's Grill firing up burgers on the pool deck of the Lauderdale Beachside hotel while volleyball games take place on the sand. Upon admission, guests receive a free can insulator, 2 free drink tickets and a free food ticket. All guests experience first-hand how a can insulator with Thermax® technology (stainless steel double wall vacuum insulation), keeps beverages ice-cold for an incomparable, extended period of time.

The Lauderdale Beachside Hotel is one of the best locations on the beach- one of the few hotels to be on the east side of A1A and a gorgeous pool deck overlooking the ocean. Under new ownership and newly renovated, the rooms are stylish and the pool deck is chic with cushiony lounge chairs and gazebos. The hotel is poised to host the event and welcome the locals.

Every summer South Florida seems to get a lil' sleepy while the tourists are away and the locals are on vacation. This year, while many will stay close to home because of the high price of gas, South Florida locals are fortunate enough not to have to travel further than our own backyards to have some fun!

Who: CTM on-line retailer of Thermos® stainless steel beverage insulators and soft-sided coolers
What: Chilling The Most Inc. Summer Beach Bash!

Event activities:

With each admission:

  • Free can insulator ($12.49 value)
  • 2 Free drink tickets
  • 1 Free food ticket

Available for purchase online at for $15 in advance or $20 at the door
Where: The Pool Deck of the Lauderdale Beachside Hotel, 4658 N Ocean Drive, Lauderdale By The Sea, FL 33308
When: August 30, 2008 on a Saturday from 1-6 p.m.
Why: Introduce Chilling The Most Inc. to South Florida and raise funds for Big Brothers Big Sisters of Broward
How: Made possible by our sponsors: Damon's Grill, PK Broward, Miller Lite, Charles Rutenberg Realty, and Advanced Capitol Solutions.

Please visit for more info.

Laura Sherman, CMO
contact @


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Laura Sherman
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