Leaders in Sales Training and Recruitment Announces Book Launch

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David Baker - Chairman of meta-morphose International and Lucy Ryan - previously Director of meta-morphose training and founder of Mindspring Consultancy, have released Selling for Virgins - the concept of meta-morphose International.

- only people with the right attitude but who may lack the training necessary to be truly great at what they do. In this book we share what we have learnt from training some of the best in the field of professional sales.

Chairman of meta-morphose International and Lucy Ryan - previously Director of meta-morphose training and founder of Mindspring Consultancy, have released Selling for Virgins - the concept of meta-morphose International.

Combining their extensive knowledge of training sales professionals for over 15 years, the book explores one of the most important questions for today's businesses - 'What are the characteristics of successful salespeople?'

Selling for Virgins is a unique blend of instinct and process, two fundamentals in all learning. While the title suggests there is much in the book for beginners, it also punches well over its weight in delivering new ideas and approaches, and will more than satisfy the appetite of experienced salespeople in their quest for self-improvement and recognition.

Lucy Ryan said, "I've been privileged to work with highly experienced salespeople and sales leaders - the same behaviours are unmistakable. These behaviours are what we teach at meta-morphose, and what you'll learn in this book, along with the straight-forward selling framework that every successful salesperson uses - whether they're aware of it or not."

Since 1994, meta-morphose International has been responsible for the discovery and training of some of the country's most successful sales people, and more National Sales Awards winners than any other sales training and selection organisation.

Selling for Virgins is the culmination of this success, and as David Baker claims, the secret behind this success is simple, "Many people believe that you can either sell or you can't, but we've discovered there's no such thing as a "natural salesperson" - only people with the right attitude but who may lack the training necessary to be truly great at what they do. In this book we share what we have learnt from training some of the best in the field of professional sales."

For more information on Selling for Virgins please contact meta-morphose on 01242 253 253 or info@meta-morphose.co.uk

David Baker is the founder and chairman of meta-morphose International. In 2005 he was honoured with a Lifetime Achievement at the National Sales Awards.

Lucy Ryan is co-founder of Mindspring Consultancy and previously Director of meta-morphose training and has worked with senior executives including the BBC, Orange and Virgin Atlantic.

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