Fronteras Experiences Growth as Dallas' Only Commercial Real Estate Firm Specializing in Latino Retail Market

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Fronteras Commercial Real Estate Firm Adds Rolando Leal as Vice President, Michael Trenary Joins as Associate.

Fronteras, Dallas-Fort Worth's first commercial real estate firm specializing in the Latino retail market, is expanding based on the growing demand to broker properties targeting this rapidly evolving consumer segment. In response to its growth, Fronteras announced the addition of Rolando Leal as vice president and Michael Trenary as associate.

"Retailers, developers and landlords need brokers who understand the area's Latino community, culture and purchasing trends and Fronteras provides this valuable knowledge coupled with our expertise in commercial real estate," said Founder Giovanni Palavicini. "We are pleased to have Rolando Leal and Michael Trenary join the Fronteras team and are committed to continued growth."

Rolando Leal has nearly two decades of experience in the Dallas business market. He managed the real estate assets for his family-owned business, Dallas Tortillas Inc, which included three shopping centers and other retail holdings. He brings a unique skill set to Fronteras, with expert knowledge of area retail properties and an understanding of how the Latino market has evolved over the years. Leal has a strong background in owner and developer representation. As vice president of Fronteras, Leal specializes in project leasing, tenant representation and new project development. He is considered a valuable asset to the Fronteras team, providing clients with valuable insight into the changing demographics, shopping trends and traffic patterns of predominately Latino retail areas in the Dallas-Fort Worth area.

Prior to joining Fronteras, Leal was the client development and retail services associate for Coldwell Banker Commercial where he worked on retail-oriented developments. Leal is credited with putting together the development of Sierra Vista Plaza. Working closely with Vista Properties, he worked on key deals for the 185,000 square foot shopping center in Oak Cliff. He also represented clients that included Yum! Brands, ATC Freightliner, Direct Development, Ewing Irrigation and Jack in the Box.

Michael Trenary joins Fronteras as an associate who is responsible for project leasing, tenant representation and assists with acquisitions. Trenary formerly worked with The Weitzman Group where he was responsible for developing valuable market intelligence reports on area demographics, socioeconomic factors, property owners, tenant mix and leasing agents. Trenary has a strong background in business forecasting, market analysis and business sales and a comprehensive understanding of how to structure a successful deal and ensure it is positioned for long-term growth.

About Fronteras
Founded by Giovanni Palavicini in 2007 and based in Dallas, Fronteras is Dallas-Fort Worth's only commercial real estate firm specializing in the Latino retail market. Fronteras leverages its expertise to help retailers, landlords and developers target DFW's rapidly growing Latino retail market, while brokering deals with integrity and a commitment to success. As Fronteras paves the way for a new standard of commercial real estate expertise in the Latino retail market, it remains committed to ensuring that the deals it brokers are a win-win for both businesses and communities. Visit to learn more.


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