CPA WatchDog™ Offers Innovative New Affiliate Fraud Protection Programs

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Houston, TX (PRWEB) August 27, 2008 -- CPA WatchDog™ is announcing the launch of their new site, which will feature a revolutionary new suite of affiliate fraud prevention services for the CPA (cost per action) affiliate marketing industry. Advertisers can now have their affiliate networks and affiliates verified before creating partnerships. Affiliate Networks can now use CPA WatchDog™ to create a competitively fraud-free affiliate marketplace for their advertisers. Another product from CPA WatchDog™ will help Individual affiliates gain credibility with their networks and with advertisers by earning the Verified Affiliate™ status.

CPA WatchDog™ is announcing the launch of their new site, which will feature a revolutionary new suite of affiliate fraud prevention services for the CPA (cost per action) affiliate marketing industry. Advertisers can now have their affiliate networks and affiliates verified before creating partnerships. Affiliate Networks can now use CPA WatchDog™ to create a competitively fraud-free affiliate marketplace for their advertisers. Another product from CPA WatchDog™ will help Individual affiliates gain credibility with their networks and with advertisers by earning the Verified Affiliate™ status.

CPA WatchDog™ is the first and only third-party affiliate fraud protection company that identifies, tracks, and allows for the prosecution of commission-based affiliate fraud. The purpose and mission of the company is to take the risk of affiliate fraud out of the affiliate marketing industry, making the playing field safer for advertisers and networks.

CPA WatchDog's™ Advertiser Fraud Protection product showcases CPA Watch dog's proprietary fraud profiling/tracking technology and monitoring system, allows advertisers consistently maximize ROI by reducing fraud. This service allows advertisers to efficiently identify fraudulent affiliates and affiliate networks quickly and easily. Affiliate networks typically earn a fee based on the number of conversions/leads that affiliates generate. Unfortunately, affiliate networks are not directly incentivized to ensure all conversions are legitimate. This lack of a legitimizing incentive manifests itself in a sub-optimal ROI which Advertisers too often see in their affiliate campaigns.

The best Affiliate Networks have been known to stop the most blatant fraud; however the majority of the affiliate fraud occurring today can be attributed to sophisticated, low profile affiliates that spread out only a small amount of fraudulent transactions to each advertiser and on each network, across numerous advertisers and networks. These affiliates are left to continue defrauding advertisers with at low personal risk and are ultimately written off as a cost of doing business. The Advertiser Fraud Protection program tips advertisers off to fraudulent behavior ahead of time.

Affiliate Network Fraud Protection is CPA WatchDog's fraud monitoring service that protects the advertiser and boosts credibility of member affiliate networks. This service reassures advertisers that they are receiving valid transactions from their affiliate network and allows the highest quality affiliate networks a way to distinguish themselves from the rest of the pack.

VERIFIED AFFILIATE™, is CPA WatchDog's newest Affiliate Verification Program, it allows affiliates to verify their identity and establish a professional history that can be viewed by affiliate networks and affiliate managers. This also allows affiliates the opportunity to distinguish themselves from less credible affiliates and earn higher payouts due to the instant trust a CPA WatchDog™ Verified Affiliate™ status garners with top affiliate managers.

CPA WatchDog's incentivized, three-tier verification program is the first such comprehensive solution to address the issues of affiliate fraud, and includes all three players (the advertiser, the network, and the affiliate) in an integrated solution. CPA WatchDog™ is now accepting applications from new advertisers and networks interested in eliminating the specter of fraud from affiliate marketing. For more information, contact CPA WatchDog™ 1-800-272-0052 or visit http://www.cpawatchdog.com.

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Ernie Falco
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