Ft. Lauderdale, FL (PRWEB) August 27, 2008
Lady of America, America's largest chain of full service women's workout centers, has appointed Les Mills as the gym and fitness club's Preferred Group Exercise Vendor.
Lady of America CEO, Gerry Weber, says the partnership is a natural fit for the chain of women's workout centers that specialize in providing women with the inspiration and support to achieve their fitness and lifestyle goals on their own terms.
"Our members want more than a workout when they come to our clubs," says Weber. "They also want a supportive, friendly environment and we've seen how strong the sense of community is in Les Mills' classes.
"Participants get a simple, fun and effective workout while also building friendships and that in turn encourages them to attend more often - ultimately improving their health and wellbeing."
Lady of America has 400 gyms and fitness clubs, in the USA and nine other countries, operating under the brands LOA Fitness for Women®, Lady of America®, Ladies Workout Express®, Workout Express® and Health Clubs of America®.
Les Mills is the world's leading provider of group fitness programs. Over five million people a week participate in its eight choreographed programs in 12,000 gyms and fitness clubs in more than 70 countries around the world. Les Mills also provides clubs, including Lady of America women's workout centers, with comprehensive support through its Group Fitness Management (GFM) system - a blueprint for achieving higher profitability through group fitness.
"We're delighted by the Lady of America decision," says Les Mills Founder Phillip Mills. "They are a premium brand with a reputation for innovation and choosing the very best for their members. We're naturally thrilled that they have chosen Les Mills to deliver their group fitness classes at their gym and fitness clubs."