Facebook and LinkedIn.com have given everyone a peek into the powerful opportunities social media offers to all marketers, especially employee benefit brokers and consultants
Chicage, IL (PRWEB) August 19, 2008
Jeremiah Desmarais, vice president of marketing for Norvax, the #1 provider of technology and Internet tools for insurance sales, discussed the growing importance social media tools for employee benefit consultants and brokers during a webinar panel hosted by Employee Benefit Adviser (EBA) magazine.
The EBA is the leading news source for employee benefit brokers, advisers and consultants in the U.S. The webinar panel was presented to EBA subscribers to review how social media and online networking tools can help employee benefit professionals. EBA Editor Robert Whiddon moderated the discussion.
"Facebook and LinkedIn.com have given everyone a peek into the powerful opportunities social media offers to all marketers, especially employee benefit brokers and consultants," said Desmarais. "But that's just the tip of the iceberg. Social media provides an effective place for brokers looking to network and exchange successful strategies -- as well as to generate more sales leads."
Consumers and businesses are already using the Internet to seek out information for both offline and online purchases. They are now increasingly turning to social media channels, such as blogs, forums and networks, to share information about vendors, products and services.
Desmarais pointed out how Norvax uses a blog on its health insurance website, http://www.GoHealthInsurance.com, to comment on and deliver the latest health insurance information to consumers. Health insurance shoppers visit these blogs to research their buying decision, but many also share their opinions and observations to make blogs a more interactive experience.
Desmarais also noted that social media provides an online platform for both producers and consumers, and everyone in between. As businesses and consumers continue their move online, employee benefit advisers, brokers and consultants need to be there as well to meet and serve them.
For example, he discussed how Norvax also hosts webinars geared for health insurance agents and brokers, their primary clients. These social media efforts are in addition to the websites, emails and trade show presentations that are part of today's marketing campaigns.
Scott Public Relations
joy @ scottpublicrelations.com
Norvax Inc. is a leading developer of Web-based sales and customer communication tools that connect and help consumers, insurance brokers, agents and carriers transact health insurance business more efficiently. From tools for building lead-generating websites to health insurance quote engines and email autoresponders that can automatically include updated health insurance quotes, Norvax's health insurance technology lets agents increase sales, cut administrative time and reduce expenses by initiating customer contact faster and automatically maintaining around-the-clock communications with prospects. Founded in 2001, Norvax was named among the Top 10 fastest-growing software companies in the U.S. in 2007 by Inc Magazine. Norvax is privately held and headquartered in Chicago.
About Employee Benefit Adviser:
The Employee Benefit Adviser is part of the Benefits Group of SourceMedia, which provides up-to-the-minute news and information for HR and Benefits decision-makers as well as brokers, advisers and consultants. Through its magazines, websites, newsletter, web seminars and face-to-face events, the Benefits Group is the leading information resource for the ever changing HR & Benefits marketplace.