B2C Partners to Speak at Akamai Global Customer Conference

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Bill Mirabito will facilitate "Customer Commerce" discussion

B2C Partners (http://www.b2cpartners.com) announced today that its founder and principal consultant Bill Mirabito will share his eCommerce expertise at the first-ever Akamai Global Customer Conference during a session titled, "The Akamai Experience in Commerce" on Tuesday, August 19, 2:00 PM - 3:00 PM Eastern. The panel will focus on the latest industry trends for building a successful eCommerce site and retailers' experience using Akamai solutions.

Who:     Bill Mirabito, founder and principal consultant, B2C Partners, will moderate the panel to include retailer participants Borders, CSN Stores, and JC Penney

What:    "The Akamai Experience in Commerce"

When:     Tuesday, August 19, 2:00 PM - 3:00 PM Eastern

Where:     Room Brewster
Boston Renaissance Waterfront Hotel
606 Congress Street
Boston, Massachusetts 02210

As the largest gathering ever of Akamai customers, the conference will feature speakers from over 45 companies addressing topics including:

  •     The increasing demands for a dynamic, interactive consumer experience
  •     How to package and monetize video assets
  •     Improving video ad effectiveness
  •     Adoption of Web 2.0 and Rich Internet Applications
  •     Achieving PCI compliance
  •     Improving performance of enterprise Web applications
  •     Best practices for global SaaS delivery
  •     Extending your online business in China
  •     The challenges of managing, monitoring and measuring download performance

The event will feature both industry tracks and hands-on technical tracks; keynotes from Akamai President & CEO Paul Sagan, and Akamai Co-Founder and Chief Scientist Tom Leighton; pre-conference technical workshop sessions; a technology fair and partner pavilion; a live, on-site Network Operations Command Center; and an evening, luxury cruise around Boston.

Registered attendees include CEOs, CIOs, eCommerce executives, CTOs, heads of New Media, technical architects, and technology and business strategy executives from some of the world's largest online brands.

Agenda: http://www.akamai.com/html/customer_conference/agenda.html

Speakers: http://www.akamai.com/html/customer_conference/speakers.html

About Bill Mirabito
Bill Mirabito is founder and principal consultant at B2C Partners. For more than a decade, Bill has managed ebusiness activities, both as a marketer and technologist. Most recently, he covered ebusiness products and services as senior retail analyst at Forrester Research. In 2006, Bill founded Sunfitters, an online specialty retailer with which he remains involved. He previously held product marketing positions at Demandware and Akamai Technologies -- with primary focus on retail solutions. Bill also consulted for BJ's Wholesale Club, where he led the retailer's first ebusiness initiatives and later served as IT executive for online commerce.

About B2C Partners
B2C Partners helps online retailers through technology evaluation and vendor selection. The company's proven FAST Scoreā„¢ method weighs selection criteria based on client needs and scores eCommerce providers on Features, Administration, Services and Traction. B2C Partners draws upon its retail, research and technology experience - not only to understand vendor capabilities - but to weigh them in view of the big picture. The firm's mission is to reduce risk with proprietary tools and methods that rapidly narrow the field, drive consensus, and initiate action. For more information, visit http://www.b2cpartners.com.

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