Online Specialty Cruise Agency Set To Capture Niche Market

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To fill the demand for specialty cruise vacations,, a highly successful Internet-based cruise agency, has just launched a new specialty cruise division,

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RSS ( is the first online cruise travel center devoted exclusively to specialty cruise holidays. A specialty cruise is any cruise with an unusual itinerary or a hard-to-get-to destination, a unique cruise vessel, or an interesting cruise theme. was developed to meet the demands of this niche market of cruise customers who are less than satisfied with the traditional product offered by the major cruise lines and desire a cruise holiday that is a cut above the ordinary. This market includes experienced cruise passengers, active seniors and baby boomers, and the more affluent consumer.

Over the past twenty years, the cruise industry has experienced unprecedented popularity and phenomenal growth. Every year hundreds of thousands of people choose cruise holidays and, with each successive year, the numbers grow. In order to serve more passengers and to capture an even greater share of the tourism and travel market, cruise lines continue to introduce bigger and glitzier ships. For the novice cruise customer, the novelty of vacationing on a modern "floating hotel" may be very attractive. But, for many experienced cruisers, bigger (and glitzier) is not always better. Many repeat-cruise customers find that they are no longer impressed with the massive new ships that are coming into service and that they much prefer the smaller cruise ships. Experience has taught them that a smaller ship has many advantages over a larger ship, including a superior level of service and easier access to smaller, more interesting ports of call. As well, many become bored with the same old itineraries. They've been there and they've done that already!

According to James Felton, founder of, a new trend is underway in the cruise industry. "The niche cruise market is gaining momentum, and sometimes at the expense of conventional cruising. Many experienced, repeat-cruise clients are becoming disenchanted, but more often than not they are simply seeking a new cruise experience. It is our goal to provide them with some exciting cruise alternatives," states Felton.

The website is an extensive one-stop cruise resource center that provides a wealth of specialty cruise related information. Customers can research hundreds of unique cruises to unusual destinations worldwide and over one hundred theme cruise categories, catering to just about every interest imaginable. Over 30 different cruise vessels are also represented on the web site, ranging from tugboats to sailing ships and river barges to motor yachts. As well, features an online community discussion forum and experienced specialty cruise advisors are just a phone call away. "This website is for those who seek a world beyond the ordinary," says Felton. "It's for those who want an experience, an adventure, or a cultural immersion. It's for those who want that experience in a smaller group setting, and on a smaller vessel. It's for those who want to go beyond the 'big-box' style of cruising."

About Uncommon Cruises:
Uncommon Cruises ( is the newest division of The Cruising Co, Etc., Inc., a highly regarded, long-established online travel agency that operates two other popular travel sites: and Uncommon Cruises was created exclusively for consumers looking for an alternative to mainstream cruising and features a comprehensive collection of unique and unusual cruise destinations and speciality theme cruises. For the best in specialty cruise vacations, visit the Uncommon Cruises web site:


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James Felton
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