Pluckley, Kent, UK (PRWEB) August 18, 2008
UK Coffee Connoisseurs can add another coffee bean outlet to their list of top quality coffee sources, as Coffee-Bean-Shop.co.uk joins the world's leading quality initiatives.
"We have continued to drive the quality of our coffee beans upwards, as a direct response to customer demand" said Elizabeth Powell, Co-founder and Master Coffee Roaster. "By joining the Specialty Coffee Association of Europe we will have an opportunity to establish our credentials with the best in the business. The Cup of Excellence programme has become the world's leading initiative for the pursuit of the very best quality coffees, by joining the initiative we have an opportunity to acquire coffee beans that are recognised as the very best available in the marketplace", she added.
At the top end of the world coffee marketplace, where the very best of the world's coffee beans are grown, traded, roasted and enjoyed; two prominent organisations represent the interests of the majority of companies and individuals concerned: The Specialty Coffee Association of America - SCAA (including the European branch - the SCAE) and the Cup of Excellence Programme (COE).
"Acquiring top quality coffee beans has always been a passion for us here at Coffee-Bean-Shop.co.uk" said Dean Chalk, Co-Founder and professional coffee taster. "Many of our current coffees are already amongst the best available, including for example our Costa Rican Peaberry coffee beans and Guatemalan 'El Bosque' coffee beans (the same coffee that was used in the recent World Barista Championships). The Cup of Excellence programme allows us access to coffees that are voted the best in the world by the world's foremost authorities on quality coffee" he added.
"Specialty coffee is a fledgling industry in the UK" Dean said. "There only a small handful of roasters and importers pursuing top quality coffee beans at this level" he added. "Even though we have two world barista champions and one of the world's cupping (coffee tasting) champions residing here in London" he added.
"Coffee lovers and connoisseurs need more choice in the UK" Liz added. "With more roasters like us pursuing the very best world coffees the number of coffee enthusiasts in the UK can only grow. We intend to be one of the foremost UK sources for these exceptional coffees" she added.
"There are of few remaining COE auctions before the end of the year, and we will be acquiring our first bags of these exceptional coffee beans in the very near future - watch this space" stated Dean.
This press release is available on Coffee-Bean-Shop.co.uk's site here.
About Tastiera Services Ltd (Coffee-Bean-Shop.co.uk)
Tastiera Services is a small coffee bean roastery based in rural Kent, specialising in coffee roasting using traditional methods. They supply coffee to consumers throughout the UK from their online website at http://www.coffee-bean-shop.co.uk and by direct arrangements. They also supply coffee freshly roasted to their trade customers including restaurants, coffee shops and hotels.
Elizabeth Powell, Director
Tastiera Services Ltd (CoffeeBeanShop.co.uk)