We want girls to feel that Nuneez™ headbands are the design equivalents of fashion accessories such as jewelry, purses, and shoes.
Washington, D.C. (PRWEB) August 22, 2008
Headband-lovers can choose from a colorful palette of fabric covers as well as from unique, interchangeable design add-ons with Top Appeal's™ just-launched Nuneez™ Headband Designs. Wearers can create dozens of new looks with different combinations of headbands and 5-paks of color-coordinated design add-ons. As they add to their Nuneez™ Designs collection, wearers will also be able to mix-and-match elements from two or more designs paks, and in this way create their own individualized headband designs. To view the entire Nuneez™ Headband Designs collection, visit http://www.topappeal.com.
Company founders Monica Parchment and Krystal Wardell investigated entrepreneurial possibilities in several lines of business before settling on girls fashion accessories, a market they knew very well. They made hair accessories their first business-line venture, and a combination of variety and style their signature contribution, simply because as shoppers, they had so often been frustrated by limited hair-accessory choices.
Using the decorative headbands Monica made at home for her daughters as a model, Krystal and Monica began to experiment with fabrics and design. After much trial-and-error, they concluded they could best achieve variety by increasing design options rather than adding color choices. Thus were Nuneez™ Headband Designs born.
Nuneez™ Headband Designs will be marketed toward fashion-conscious girls who like to create their own look, girls who like to experiment with colors and designs, and the adults who buy for them. Krystal explains: "We want to elevate the status of headbands," she says. "We want girls to feel that Nuneez™ headbands are the design equivalents of fashion accessories such as jewelry, purses, and shoes."
Monica and Krystal also hope that Nuneez™ - there are 13 design paks so far - will find a niche in the girls/tweens collectibles market. "We want our product to be fun," Monica says, "and we think girls will immediately see the fun in designing their own fashion accessories and in comparing/sharing their design add-ons with other girls'. Our production dream, though, is that demand will make it feasible to roll out new design releases. That's a collectibles hallmark."
Meanwhile, Krystal and Monica report, daughters, nieces and girl-children of their friends have issued their verdict on the new product line. The consensus: "Cool."
About Top Appeal™
Top Appeal ™ is based in the Nation's Capital and was established in 2008 by Monica Parchment and Krystal Wardell. At the present time Nuneez™ Headband Designs are available for sale only through the Top Appeal™ website. Nuneez™ Headband Designs consist of fabric-covered headbands and 5-piece design paks of interchangeable, slide-on/-off appliqués in various colors and materials. Headbands and design paks are sold separately. For more information about Top Appeal, or to order, visit http://www.topappeal.com.
Top Appeal™ and Nuneez™ are trademarks of Top Appeal LLC. A patent is pending on Nuneez™ Headband Designs.