Second annual Psoriasis Cure Now "Short Sleeve Days" coming September 12-14

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Psoriasis Cure Now today announced that participants from half the states are now registered for the second annual "Short Sleeve Days," a national psoriasis education and awareness event, to be held September 12-14, 2008.

Psoriasis Cure Now, a nonprofit patient advocacy group, today announced that participants from half the states are now registered for the second annual "Short Sleeve Days," on September 12-14, 2008. During Short Sleeve Days, psoriasis patients from coast to coast, and their loved ones, don short sleeves and engage the public about psoriasis. The website for the event is http://www.ShortSleeveDays.org.

"Too often, psoriasis patients opt to skip the pool party, wear long sleeves in summer, or retreat from certain social situations," said Michael Paranzino, president of Psoriasis Cure Now and himself a psoriasis patient. "Short Sleeve Days gives psoriasis patients an opportunity to dispel misconceptions about psoriasis while feeling connected with other psoriasis patients nationwide."

Psoriasis Cure Now is hoping to have people from all 50 states participate this year. Many participants wear the official t-shirt during Short Sleeve Days, and all registrants receive educational materials they can distribute to their family, friends and neighbors about this non-contagious, immune system disease. They can also create personal web pages and send emails within their communities to get people talking about psoriasis.

Short Sleeve Days 2008 is being made possible by its national sponsors, Genentech, Amgen & Wyeth, and Abbott, as well as by contributions from people with psoriasis and their loved ones.

The Short Sleeve Days campaign is building steam just as the 2008 Psoriasis Cure Now Video Contest is coming to a close. Later this week, the nonprofit will announce the Grand Prize winners in its contest, which generated 79 entries this year. $10,000 in prize money will be awarded. You can learn more about the contest and watch the videos on the Psoriasis Cure Now Video Contest website: http://www.psoriasis-cure-now.org/contest.

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MICHAEL PARANZINO
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