San Francisco, Calif. (PRWEB) August 19, 2008
Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies, is launching a new marketing campaign today at SES San Jose to encourage search marketers to demand more visibility and control of their SEM programs. Marin's "No Black Box" campaign - which includes print and online advertising, lead generation events, an upcoming research study with Jupiter Research and more - will demonstrate that while search marketing has become a strategic imperative for many companies, the lack of technology infrastructure for search marketing poses a serious problem for advertisers looking to manage and grow their advertising spend.
"Large search marketing programs have become increasingly complex, with typical programs encompassing hundreds of thousands of keywords across hundreds of concurrent campaigns, but many companies and agencies are still struggling to manage these programs with linked spreadsheets, low-functionality ad center applications or a patchwork of point solutions. We refer to these as 'black box' solutions because they provide marketers and agencies with very little visibility or control over their programs," said Marc Barach, chief marketing officer of Marin Software. "Marin's 'No Black Box' campaign aims to expose the limitations of yesterday's search marketing technology and introduce a new approach to managing search programs that addresses the needs of professional search marketers."
Marin Software offers the industry's first enterprise-class paid search management application, helping advertisers and agencies manage their SEM programs to save time and improve financial performance. A complete software-as-a-service solution for paid search management, Marin Search Marketer includes cross-publisher campaign management, automatic keyword generation and submission, flexible revenue tracking and bid optimization, and business-level analytics. Marin Software serves some of the world's leading advertisers and their agencies, including Avenue A | Razorfish, a division of Microsoft (Nasdaq: MSFT), Zappos.com and ZipRealty (Nasdaq: ZIPR). Customers benefit from Marin Software's pay-as-you-go, SaaS model which deploys in a day with no required destination URL changes.
"As we've engaged with agencies and professional search marketers and discussed the challenges they're facing, it has become very clear that the biggest search spenders are reaching the limit of what their technology can support," said Chris Lien, chief executive officer of Marin Software. "Marin Software represents a quantum leap beyond what has been possible in the past, at a time when the industry urgently needs professional solutions. Marin helps advertisers better manage their existing campaigns and provides the enterprise-class infrastructure necessary to support profitable search program growth."
For more information about Marin Software, please visit the company at SES San Jose booth number 523 or visit http://www.marinsoftware.com/noblackbox.
About Marin Software:
Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Search Marketer™ addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin offers a 30-day, full-featured free trial with pay-as-you-go pricing and is designed for those who are spending at least $50,000 monthly on paid search. Customers include Avenue A | Razorfish, a division of Microsoft (Nasdaq: MSFT), Zappos.com and ZipRealty (Nasdaq: ZIPR). Marin is backed by Benchmark Capital and Amicus Capital.