WinPure Release Clean & Match 2009, Powerful Data Quality Software Featuring Advanced Fuzzy Matching Data Deduplication

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WinPure Ltd, a worldwide leading provider of data cleansing and data deduplication software, have today released Clean & Match 2009. WinPure Clean & Match 2009 is the latest edition, following on from the award-winning Clean & Match 2007. It builds upon its data deduplication module and now features advanced fuzzy matching logic to identify and remove more duplications. Already acclaimed for its easy-to-use interface and powerful data cleansing functions, WinPure have now added fuzzy matching logic onto its data deduplication module, of which during recent tests identified up to 60% more duplications than previous versions. This could mean a further reduction in marketing and postage costs by means of its powerful elimination of duplications, whether its from marketing lists, spreadsheets, databases or CRM's.

Marketing Director David Leivesley explains, "In the current climate all businesses are interested in cost saving tools. Using Clean & Match 2009 can potentially help every business that has a list or database, whether its through the removal of duplications or by cleaning, correcting and standardising information. With Clean & Match 2009 organizations worldwide can dramatically improve their data quality, so they can cut costs and make substantial savings on their everyday operations.

Clean & Match 2009 now contains fuzzy matching logic capabilities amongst its wide array of powerful data deduplication, data quality and data cleansing features, David Leivesley continues, "The data deduplication process on Clean & Match 2009 has been taken to a whole new level now, more of a human level than of a computer level.

Conventional computer software is great at exact matching, it can process thousands of records per second but throw in some real-world issues like not exactly matching similar records and most likely they will never be picked up. Clean & Match 2009 contains advanced algorithms for the detection of phonetic, mis-keyed and abbreviated variations within poorly structured data, thus helping to identify duplications that in most instances would never be picked up. With Clean & Match 2009 users can quickly identify duplicate records based on a combination of fields such as contact names, address information or account numbers, using advanced fuzzy logic algorithms that would normally only exist in very expensive and dedicated software".

WinPure Clean & Match 2009 runs under Windows XP/2003/Vista and costs $925(US) or £465(GBP). Existing WinPure customers can upgrade to Clean & Match 2009 at a discounted rate. To learn more and to download a free evaluation version of the software visit http://www.winpure.com. Multi-user license packs are also available at a discount.

About WinPure

WinPure are a worldwide leading provider of list and data quality solutions that are powerful, simple to use, inexpensive and most importantly can be used by anyone rather than just IT specialists or data cleaning experts. WinPure also provides a range of data services that are aimed at further improving data quality and providing a clean starting point for ongoing database management. Businesses around the world are now using WinPure software to help improve the quality of their information, helping them to increase profitability through more accurate data, and reducing costs by eliminating duplications, spelling errors and mistakes. WinPure products are relied upon by thousands of international companies, non profit & government agencies, educational organizations and individuals in over 30 countries from around the world.

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David Leivesley
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