Datran Media Taps Jaduka Web-Initiated Calling Solutions

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Datran Media is deploying the Jaduka Web-initiated calling service to drive lead generation and greater response rates from client email and web marketing campaigns. Jason Oates, Datran Media Vice President of Media Services, said: "Jaduka's solution provides a positive ROI by helping Datran Media improve campaign success and drive greater revenue for our advertisers and publishers." Jaduka's developer-friendly API makes it easy to take advantage of its sophisticated telecommunications infrastructure, including the inherent benefits of the world's highest-quality, ubiquitous public switched telephone network (PSTN).

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We're delighted to partner with Datran Media in ways that help their clients deliver leads that convert to sales and convey a branded experience across channels and media. Our web-enabled voice solution is easy to integrate and represents a best practice for optimizing online sales.

Jaduka® ( http://www.Jaduka.com), a provider of Web-integrated communication and transaction tools, announced today that Datran Media, a leading online marketing solutions provider, is deploying the Jaduka Web-initiated calling service to drive lead generation and greater response rates from client email and web marketing campaigns.

Jason Oates, Datran Media Vice President of Media Services, said: "Selecting Jaduka was an easy decision. Jaduka's solution provides a positive ROI by helping Datran Media improve campaign success and drive greater revenue for our advertisers and publishers."

Jaduka President Jack Rynes noted: "We're delighted to partner with Datran Media in ways that help their clients deliver leads that convert to sales and convey a branded experience across channels and media. Our web-enabled voice solution is easy to integrate and represents a best practice for optimizing online sales."

Jaduka's developer-friendly API makes it easy to take advantage of its sophisticated telecommunications infrastructure, including the inherent benefits of the world's highest-quality, ubiquitous public switched telephone network (PSTN). Based on common Web standards, the API facilitates quick and painless development of virtually limitless voice-enabled business applications that allows brands to be instantly connected, at the point of decision, to their customers.

In addition to improving lead generation and customer service, Jaduka helps increase online sales conversions and reduces web site abandonment. Companies can also use its services to track the effectiveness and profitability of online ad campaigns. For more information, visit http://www.Jaduka.com.

About Datran Media
Founded in 2001, Datran Media is a leading online marketing solutions provider that helps marketers reach, acquire, retain, and monetize their ideal customers across multiple online channels. Datran Media's digital media solutions allow brands to selectively interact with a consumer universe of over 175 million across a network of inbox, web and social media. Datran Media's enterprise-class messaging platform allows marketers to maximize the lifetime value of their customer-base through targeted email and social media campaigns; resulting in brand lift and maximum-profit per customer. For more information on Datran Media, please visit: http://www.datranmedia.com

About Jaduka
Jaduka enables its customers to harness communications and technologies that create more effective business operations. Through its developer-friendly, SOAP-based Web Services API, the company's award-winning technology allows applications to trigger individual or group telephone calls; provide automated alerts; manage surveys and other digital files; and administer account information and transaction history for a variety of applications. From automating customer communication to facilitating spontaneous employee collaboration to enabling near-field communications purchasing convenience, Jaduka is future-proofing its customers' business processes. For more information, visit http://www.jaduka.com.

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Neil Vineberg
Jaduka
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