PeopleJam.com Partners With Barnes & Noble to Launch Online Video Series - "Why I Read" Short-form Videos Focus on Positive Impact of Reading on Life, Attitude and Inspiration

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PeopleJam.com, the leading online resource for self-improvement, today announced the launch of a new online video series, produced in partnership with Barnes & Noble.com (http://www.bn.com), called "Why I Read." The series, which will start with seven episodes, focuses on the value and impact reading can have on personal fulfillment.

PeopleJam.com, the leading online resource for self-improvement, today announced the launch of a new online video series, produced in partnership with Barnes & Noble.com (http://www.bn.com), called "Why I Read." The series, which will start with seven episodes, focuses on the value and impact reading can have on personal fulfillment. After debuting simultaneously on PeopleJam.com and BN.com, the series will be syndicated to other online destinations.

"I know it's been said, but reading truly is fundamental. Books provide incredible opportunities to learn, to take emotional journeys, to be inspired, to laugh and to deepen personal relationships. We're excited to be partnering with Barnes & Noble Studio to offer an entertaining online series in which real people share why reading books is part of living a great life," said Matt Edelman, Founder and CEO of PeopleJam.

"In building out the Barnes & Noble Studio, our focus has been to provide people with compelling video series that celebrate books, writers and in this case, readers," said Mike Skagerlind, vice president and head of digital media for Barnes & Noble.com. "Working with PeopleJam was a natural fit based on their impressive commitment to such an important category in the book business, and it's given us a great new show."

The first episode of "Why I Read" will go live on PeopleJam.com and BN.com next Monday, August 18. The first episode and each subsequent video will be approximately 3-5 minutes in length.

The videos, to come out once every two weeks, consist of a series of interviews with engaging and eclectic individuals throughout Los Angeles expressing why reading is an important part of their lives.

The concept for "Why I Read" was developed by PeopleJam in concert with the Barnes & Noble Studio and the episodes are a co-production between PeopleJam and BN.com. Crossborders is handling production of the series.

Below is a link to the first episode:

http://www.peoplejam.com/videoclip/why-i-read-episode-1

For interviews with PeopleJam executives or additional information on the "Why I Read" series, please contact Vanessa Friedman at 212-751-3342 or vfriedman @ groupsjr.com.

About PeopleJam.com
PeopleJam.com is the first social utility to truly empower users to discover what works - and what doesn't - in self-improvement. The site helps people determine the best and most relevant products, resources, experts and information that will have a positive impact on their life. PeopleJam's robust product catalog is powered by user reviews, professional and user-generated content, advice and customized social networking tools. Visitors to PeopleJam maximize the value of the time and money they spend in self-improvement across a wide range of life topics within Health & Fitness, Money & Career, Love & Relationships, Spirituality and more. PeopleJam also operates the Internet's first and largest advertising network dedicated to Life Improvement. For more information, go to http://www.peoplejam.com.

About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a Fortune 500 company, operates 800 bookstores in 50 states. The company is the nation's top bookseller in quality, and for the fifth year in a row, the top bookseller brand, as determined by a combination of the brand's performance on familiarity, quality, and purchase intent, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (http://www.bn.com), one of the Web's largest e-commerce sites. General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: http://www.barnesandnobleinc.com.

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