Carats to Wear Has Affordable Jewelry and an Open Dialogue

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For over a year Bill and Margaret Swenson have owned and operated http://www.CaratsToWear.com, a webstore that features unique, affordable jewelry. Though they're retired, the Swensons parlayed their free time into an online business and its infinite potential.

We'll use our blog to inform folks about various aspects of the jewelry business, like the illegal diamond trade and how gold is rated, how diamonds are graded or how pearls are formed

"We each had broad business backgrounds," explained Margaret Swenson when asked about the company's origin, "so we had a number of directions to pursue."

When the jewelry option presented itself, it couldn't have been a better act of serendipitous synergy: "We both love jewelry," stated Swenson. "Bill had worked for jewelers and gold dealers and we were comfortable with his experience and knowledge. I had worked in advertising and marketing, so that was to be my focus."

Looking at http://www.CaratsToWear.com, one truly gets a sense of the Swensons' knack for business, online or otherwise. The unique jewelry featured, coupled with the easy to read descriptions make the site a godsend for people who seek the ease in online shopping.

To create an open dialogue for their customers and jewelry fans, Bill and Margaret have also launched a blog called http://www.BaublesBlog.com. The blog is an informational companion to their webstore.

"We'll use our blog to inform folks about various aspects of the jewelry business, like the illegal diamond trade and how gold is rated, how diamonds are graded or how pearls are formed," said Swenson.

"We want to open a dialogue with people who share a love and interest in fine jewelry," she added.

Thanks to an easy to use site like http://www.CaratsToWear.com, shopping for beautiful, inimitable pieces of jewelry has never been so effortless. Added with the novelty of having a thought-provoking blog, the Swensons are sure to have people shopping and talking for years to come.

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