San Francisco, CA (PRWEB) August 20, 2008
Burning Hawk, Seghesio Family Vineyards, Benziger Family Winery, and DeLoach Vineyards announced this week that they have joined the popular Facebook application, Green My Vino. The application, developed by renewable energy provider Village Green Energy, leverages the power of Facebook's social network to motivate positive environmental action in the wine industry.
In its first six days of operation, Green My Vino, raised $10,000 for renewable energy resources in California and converted four wineries to clean energy. At this pace, in just one month, the funds raised by Green My Vino could rival those generated by any other environmental Facebook application to date.
Green My Vino enables Facebook users to give each other free online gifts. Each winery commits to powering its operations with renewable energy as certain gifting milestones are achieved.
Based on the initial success of the application, new wineries have been eager to jump on board. The new wineries join Iron Horse Vineyards, Girard Winery, Windsor Vineyards, and Windsor Sonoma in the efforts to convert the California wine industry to clean energy.
Burning Hawk joins the effort on the day of announcing their charitable wine label. Burning Hawk plans on donating ten percent of the proceeds from each bottle sold towards research that will prevent bird deaths related to power lines and the prospects of climate change.
Nick Papadopoulos was an initial creator of Green My Vino, but waited for the release of Burning Hawk to announce his involvement. "The Green My Vino application fits our mission because climate change represents a significant threat to the birds that Burning Hawk seeks to protect."
Seghesio Family Winery owner Pete Seghesio installed solar at his winery two years ago, to generate half of the power the winery needs to operate. "Green My Vino is a great way to go 100% renewable, while at the same time connecting with new Seghesio wine drinkers," said Pete Seghesio.
Benziger Family Winery is planning on installing solar at their facilities within the next couple of years, but was looking for meaningful ways to get involved with the renewable energy movement in the meantime. "When this opportunity arose, we new it was a perfect fit," said Mimi Gatens, Director of Sustainability at Benziger.
DeLoach Vineyards, a renowned pioneer of Pinot Noir, is the most recent participant in Green My Vino. "Our mission is to produce increasingly exceptional wines that spotlight the unique terroirs of the Russian River Valley and beyond in a socially responsible, environmentally sensitive way," said Lisa Heisinger, General Manager of DeLoach Vineyards.
The Green My Vino user base is growing by nearly 20% per day, with thousands of current active users. Green My Vino is still accepting participating wineries that want to step up and join the effort to green the California Wine Country.
The application website off of Facebook can be found at http://www.villagegreenenergy.com/facebook. Here visitors can track the application's progress, learn more about renewable power and ways to help, and get involved in outreach efforts on behalf of green power.
About Village Green Energy:
Village Green Energy is a San Francisco-based company that enables households and businesses to support renewable energy from local generators. The Facebook application is part of the company's efforts to build a large grassroots customer base and create economic incentives for businesses to go green. More about the company, including how renewable energy purchasing works and how to participate in the application can be found at http://www.villagegreenenergy.com.
About Burning Hawk:
Resolution Wines and Windsor Vineyards have teamed up to launch the charitable Burning Hawk wine brand to support critical wildlife and energy conservation reform. Ten percent of total sales of Burning Hawk wine will be contributed to organizations working to prevent raptors and other birds from being killed through electrocution or collision with power lines, windmills and other elements of the energy system. Burning Hawk is participating in Green My Vino to help drive the transition to renewable energy, as climate change is also a huge threat to the birds that Burning Hawk seeks to protect. Burning Hawk's flagship wines, crafted by acclaimed winemaker Marco DiGiulio, include a 2005 Napa Valley Red Bordeaux blend and a 2006 Alexander Valley Chardonnay. For more information please visit http://www.burninghawk.com/.
About Seghesio Family Vineyards:
Founder Edoardo Seghesio planted his first grapevines in Alexander Valley in 1895. Since then, four generations of the Seghesio family have tended remarkable vineyards with the perspective gained from history, the humility of farming and the enduring passion to improve with each vintage. Today, they are proud to passionately produce almost exclusively estate wines, some from those same vineyards Edoardo and Angela first planted in the late 1800s. Seghesio's participation on Green My Vino is just one part of their commitment to sustainability. Please visit http://www.seghesio.com/ to learn more.
About Benziger Family Vineyards:
The Benziger family ranch sits in its own valley, on a stunning 85-acre Sonoma Mountain estate ranch that encompasses 29 distinct blocks of enological charisma. Benziger is leading a new definition of wine quality through its Farming for Flavors™, organic and Biodynamic® winegrowing practices and their site has become a research and teaching center for the cultivation of grapes with more flavor, intensity and site-specific vineyard character. Each Benziger grower pursues the highest form of sustainable farming practices appropriate for their vineyard site. Currently, the majority of high-quality grapes grown on the Benziger estate are used in the creation of the newly released Tribute, a Bordeaux-style blend crafted by Winemaker Mike Benziger. For more information on the unique and thoughtful farming practices at Benziger please visit http://www.benziger.com/farming/index.php.
About Deloach Vineyards:
Over thirty years ago, DeLoach Vineyards pioneered Pinot Noir wine growing in the Russian River Valley, which has come to be known as America's Burgundy. Through three decades of winemaking, DeLoach has earned recognition as one of California's premier producers of Pinot Noir, with many 90 ratings and numerous accolades. The mission is to produce increasingly exceptional wines that spotlight the unique terroirs of the Russian River Valley and beyond in a socially responsible, environmentally sensitive way. Visit the Deloach estate or learn more at http://www.deloachvineyards.com/deloach/index.jsp.