Social Target Announces Guide to Social Media Analysis, Second Edition

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Update features profiles of 63 companies that provide tools and services for monitoring and analyzing social media worldwide.

Social Target (, an independent social media research and consulting firm, today announced the publication of the second edition of the Guide to Social Media Analysis.

The Guide to Social Media Analysis ( is an international reference to social media monitoring and analysis tools and services for business. Written for the client or agency exploring options, the second edition features profiles of 63 vendors based in 14 countries. Social Target surveyed and interviewed vendors to collect information that is unavailable from any other source. The Guide's vendor profiles focus on what makes each vendor different or interesting, while its quick-reference tables provide comparisons of vendor capabilities.

The result is a wide-ranging look at a market that includes very different approaches to brand monitoring and market intelligence services. The Guide to Social Media Analysis gives readers the information to understand how the vendors are different and which offer the services a client needs. The 145-page second edition more than doubles the number of profiles from the first edition.

"This market is growing in every way," said Nathan Gilliatt, principal of Social Target. "Existing companies are adding new services and new capabilities, while new companies are entering the market at every price level. Most vendors cover the emerging types of social media this year, and they are more likely to analyze multiple languages than they were last year."

Most social media analysis vendors focus on marketing and communications, either monitoring current activity or researching online opinions. The Guide to Social Media Analysis also includes vendors that monitor social media for investment purposes, as well as companies that provide specialized technology for clients developing their own social media analysis platforms.

"Marketing and PR usually take the lead in social media, but social media activities are inherently cross-functional" said Gilliatt. "Leaders need to understand how other parts of the company are affected. Understanding what institutional investors are discovering from social media, for example, yields a new perspective on the importance of paying attention to online conversations."

Social Target conducted a request for information (RFI) process and extensive interviews to develop a time-saving resource for corporations and agencies looking for a vendor or partner. Vendors did not pay to be included and did not write their own profiles.

Companies in the Guide:
Andiamo Systems, Attensity, Attentio, Beyond Analysis, Biz360, Brandintel, Brandwatch, BurrellesLuce, Buzzcapture, BuzzLogic, CIC, Collective Intellect, ComMetric, Converseon, CustomScoop, CyberAlert, Digital Influence Group, Digital PR, Distilled, Dow Jones & Company, eCairn, EmPower Research, Ethority, evolve24, FirstRain, InfoNgen, Integrasco, Intelligence Technologies, J.D. Power and Associates, Jodange, Kaava, KDPaine & Partners, Lexalytics, Linkfluence, Market Sentinel, MediaMiser, MetaTale, Metrica, Millward Brown Precis, MotiveQuest, Netemic, NetEquity, New Media Strategies, Nielsen Online, Onalytica, Quirk eMarketing, Radian6, Relevant Mind, Report International, RepuMetrix, Reputation Institute, ReputationHQ, Scanblog, SentimentMetrics, Socialware, Synthesio, Techrigy, TNS Cymfony, VICO Research & Consulting, Visible Technologies, Waggener Edstrom, Whitevector, WiseWindow (All trademarks are the property of their respective owners).

The Guide to Social Media Analysis is available as a paid download on Social Target's web site ( The Guide is priced at US $595 for a PDF version that can be shared within a company.

About Social Target:
Social Target is a social media research and consulting firm based in Apex, North Carolina. The company conducts original research on social media topics for business, emphasizing an open-ended style designed to explore the full extent of coverage areas. Its research-based consulting services focus on the challenges of adopting social media practices, from the initial learning curve to the cross-functional processes that maximize the benefits of listening to, and engaging with markets through, social media. For more information, visit


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