DIRECTV To Launch INSP — The Inspiration Network On August 27

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The launch increases INSP's distribution to more than 54 million households.

This launch takes INSP past the 54 million household mark in total distribution. INSP has the most in-depth array of inspirational programming in the industry, including weekly programs from more than 20 different faith traditions. We look forward to serving DIRECTV's subscribers with our diverse and exciting lineup of quality, inspirational programs.

David Cerullo, Chairman & CEO of The Inspiration Networks, today announced that an agreement has been signed for the distribution of INSP - The Inspiration Network - on DIRECTV. The network will be available to all of DIRECTV's 17 million plus subscribers as of August 27, 2008 on channel 364.

"We are extremely pleased to make this announcement," said Cerullo. "This launch takes INSP past the 54 million household mark in total distribution. INSP has the most in-depth array of inspirational programming in the industry, including weekly programs from more than 20 different faith traditions. We look forward to serving DIRECTV's subscribers with our diverse and exciting lineup of quality, inspirational programs."

INSP targets the millions of Americans who embrace inspirational values. The network features original and exclusive music and talk programs, programs for kids, teens, women, and men, along with a wide variety of programs from some of the world's leading ministries.

For more information about INSP, including a list of programs, visit http://www.insp.com.

About The Inspiration Networks:
The Inspiration Networks are available to more than a billion people worldwide through multiple distribution platforms, including Internet Broadband (http://www.inspiration.net) and four satellite and cable TV networks (INSP - The Inspiration Network; i-Lifetv - Inspirational Life Television; LFC - La Familia Cosmovision; and INI - Inspiration Network International). The Inspiration Networks also operate "Inspiration Video On Demand," the first inspirational platform for cable television and satellite video on demand (VOD) delivery; and "Inspiration Global," providing broadband video content in the world's four major trade languages - French, Italian, German, and Spanish.

About DIRECTV, Inc.:
DIRECTV, Inc. (NASDAQ:DTV - News), the nation's leading satellite television service provider, presents the finest television experience available to more than 17.1 million customers in the United States and is leading the HD revolution with 95 national HD channels - more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed all national cable companies for eight years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.

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