TouchTunes and LocaModa Connect Fans and Competitors at US Air Guitar Finals with Interactive Text Messaging Screens

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Wiffiti Application Captures the Conversation via Mobile, Web, and Out-of-Home Screens

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It was cheeky but intense… and certainly amusing. Of course there were a few token Spinal Tap references. What Air Guitar event would be complete without them?

LocaModa, a technology company providing an interactive media platform that connects digital out-of-home, mobile and web networks, and TouchTunes, the largest out-of-home interactive entertainment network and the official digital jukebox of US Air Guitar and a sponsor, joined forces last week at the US Air Guitar Championships in San Francisco to provide text-to-screen and web capabilities connecting fans in the venue with those watching from home. Using LocaModa’s Wiffiti application, fans were encouraged to cheer on the competitors while also connecting with each other.

Vicki Saunders, TouchTunes’ Director of Music Marketing and Promotions, commented on the synergy of the two companies: “Wiffiti definitely resonated with the crowd and pumped up the energy level. For the 21-34 demographic, the interactivity of text messaging is second nature, which makes it a perfect complement to our digital jukeboxes at events like this.”

From the fans (“We want Hot Lixx!,” “We LOVE Bettie B. Goode!”) to the flirts (“Hey, Bartender, what's your name?!”) to the competitors themselves (“Yo, I’m gonna WIN this thing!”), the results did not disappoint. Hundreds of messages flooded the two huge projection screens during each performance in the Regency Grand Ballroom. The screens were also visible live on the web, pulling home viewers and enticing comments via Twitter to appear on event’s screens in real-time.

“It was fun to see the personality of the audience really emerge on the screens,” said Jayne Karolow, LocaModa’s Director of Community, who attended the event, “It was cheeky but intense… and certainly amusing. Of course there were a few token Spinal Tap references. What Air Guitar event would be complete without them?”

LocaModa’s Wiffiti application can be used as part of an existing digital signage loop or as a stand-alone application.

The full Flickr photo set can be accessed here.

About LocaModa

LocaModa is a technology company that provides an interactive media platform connecting digital out-of-home, mobile and web networks. The company’s platform connects people and places, enabling them to access and control media in their favorite places and online. LocaModa connects people in bars, cafes, colleges, public spaces and conferences. The company is privately held, headquartered in Massachusetts and founded by Stephen Randall, a former EVP/Founder of Symbian. True to its global vision, LocaModa is internationally backed by Dace Ventures in USA, Mahindra Group in India and Sumitomo Corporation of Japan, via its US-based strategic investing arm, PresidioSTX.

About TouchTunes Corporation

TouchTunes Corporation is the largest out-of-home interactive entertainment network, providing innovative solutions to over 30,000 bars, restaurants, retailers and other businesses in North America – three times larger than the nearest competitor. TouchTunes introduced the world’s first digital downloading, pay-per-play commercial jukebox in 1998 and now operates the largest network of interactive entertainment systems, playing about 1.5 million songs per day. TouchTunes maintains a digital music library covering more than two million licensed tracks from every major record label, plus independent music distributors and a host of independent labels.

A privately held U.S. corporation, TouchTunes Music Corporation’s principal offices are in New York City, Montreal, and Lake Zurich, IL.

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Stephen Randall
LocaModa
617-864-9600 x105
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