Alterian Maps Out Its Platform Strategy

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Alterian to Focus Investment in Three Key Areas: Email, Database & Operational Marketing and Web Content Management

Our primary objective as a company is to establish Alterian as a leader in each of the three markets, and to continue to innovate our platform offering. These appointments will not only allow us to do that, but will act as the springboard for platform integration that is the next stage in our journey towards helping marketers take a truly unique and customised approach to every marketing campaign.

Alterian (LSE: ALN), the leading international integrated marketing platform provider, today announced an enhanced marketing team structure to support the Company's new vision of integrating multi-channel marketing analytics with web content management.

Following Alterian's recent acquisition of Mediasurface, the Company has evolved its platform to support product offerings across three markets; Database and Operational Marketing, Email Marketing and Web Content Management. The product marketing team will report to Jason McNamara, Chief Marketing Officer at Alterian, and will consist of Joe Stanhope, Ian Truscott, David Fowler and Gary Brooks. Joe Stanhope will take on the role of Vice President for Platform Strategy, responsible for ensuring that the overall platform offering remains consistent and integrated, and identifying new capabilities and markets for the Alterian Integrated Marketing Platform.

Business line owners have also been appointed for each of the key markets. Ian Truscott, who previous to the acquisition held the title of Chief Technology Officer of Mediasurface's Morello product, becomes Vice President of Alterian's Web Content Management product strategy. David Fowler takes the title of Vice President of Email Marketing Strategy and Gary Brooks assumes the role of Director of Database and Operational Marketing. Each business line owner will be responsible for developing market strategy, coordinating the launch of new products and releases and providing communications and support to both internal and external audiences.

Commenting on the announcement, Jason McNamara said, "It is critical to our ongoing strategy that we continue to lead and evolve our vision and capabilities in each of these three key markets. In addition to growing our market share in these respective markets, we also know that the Alterian Integrating Marketing Platform is typically sold and implemented as point solutions that deliver specific business benefits to each of those markets. Our goal is to help marketers integrate their marketing through database, operational and email marketing and web content management and provide them with an innovative platform through which they can enhance the customer experience, ultimately creating value for both the customer and the company."

David Eldridge, Chief Executive Officer at Alterian, added, "Our primary objective as a company is to establish Alterian as a leader in each of the three markets, and to continue to innovate our platform offering. These appointments will not only allow us to do that, but will act as the springboard for platform integration that is the next stage in our journey towards helping marketers take a truly unique and customised approach to every marketing campaign."

About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Integrated Marketing Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels.

It is the unique integration of analytics, content and execution through Alterian's industry leading tools, such as the Dynamic Messenger email platform, and the award winning Morello and Immediacy Web Content Management solutions, which enables marketers to drive a seamless, multi-channel customer experience.

Alterian's analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators. Its partners, such as Accenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own domain and services expertise to help market leaders such as Princess Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty International and Vodafone integrate marketing processes and drive competitive advantage. For more information about Alterian, products within the Alterian Marketing Services Platform or our Partner Network, please visit http://www.alterian.com .

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Adrienne McGarr

Malti Shukla
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