FotoFlexer Wins "2008 Application Design and Usability" Award from Nielsen Norman Group.

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FotoFlexer, the world's most advanced Web-based image editing solution, today announced it has been awarded the 2008 Application and Design Usability Award from the Nielsen Norman Group, the world-renowned experts in Web and application usability.

The company calls itself 'the world's most advanced online digital photo editor', and after our evaluation, we believe it's a pretty credible claim.

FotoFlexer, the world's most advanced Web-based image editing solution, today announced it has been awarded the 2008 Application and Design Usability Award from the Nielsen Norman Group, the world-renowned experts in Web and application usability. FotoFlexer was the only online image editing solution selected for this award, which is given to only 10 applications -- including both Web-based and desktop applications -- each year. As a result, Nielsen Norman dedicates 28 pages of its upcoming "Application Design Annual 2008: The Year's 10 Best Application UIs" report to an in-depth review of FotoFlexer's superior usability features.

To purchase the report, please visit: http://www.nngroup.com/reports/applications/design/

"We selected FotoFlexer because it has created an online application which adds to the user experience by interacting well with other online services, giving users an easy-to-use alternative to desktop-based editing applications," said usability expert Dr. Jakob Nielsen, principal of Norman Nielsen Group. "The company calls itself 'the world's most advanced online digital photo editor', and after our evaluation, we believe it's a pretty credible claim."

Design with a Purpose
Central to Nielsen Norman's selection of FotoFlexer for this award was the fact that every piece of FotoFlexer's design is focused on optimal usability for the end user. Design for design's sake is useless if the end user cannot easily accomplish the things they want to accomplish quickly and easily, regardless of their experience level.

"Just as we don't believe users should have to spend money to get professional image editing results, we don't believe they should have to spend a lot of their time learning how to use complex editing systems," said Heston Liebowitz, lead UI designer for FotoFlexer. "We have always aimed to make it as simple as possible to get the best online image editing results possible, and this award from Nielsen Norman Group is validation that we've succeeded in that endeavor."

We Owe it All to Our Users
As the fastest growing image editor on the Web with over 5.9 million global visitors per month, FotoFlexer enjoys a broader user base than any competing online image editor. This is due in large part to the tremendous network of sites that FotoFlexer interoperates with (including Facebook, MySpace, Photobucket, Bebo, Piczo, and many more), as well as sites like Photobucket, which have integrated FotoFlexer's technology into their sites as their image editing solution of choice. According to Quantcast's measurement of the FotoFlexer user network, FotoFlexer is clearly winning the Web-based image editing war.

Because of this network, FotoFlexer has the advantage of millions of enthusiastic users that provide us with a steady stream of feedback on the features they would like to see included or improved upon. We actively poll users and compile your most requested features, and we continuously translate that feedback into features not available in any other web-based image editing system. Your feedback has been crucial to our overall design and user interface (UI).

So, thank you for your continued support in helping us improve the Web's best online image editor! If you promise to keep the great feedback coming, we promise to keep introducing the best image editing features available anywhere on the Web!

Whether you're already one of our loyal users or just giving us a shot for the first time, we invite you to stop by and see how our award-winning design makes it extremely easy to edit your images with professional results -- for free! Come visit us at http://www.fotoflexer.com.

About Nielsen Norman Group:
Nielsen Norman Group (http://www.nngroup.com) is a user-experience research firm that advises companies on how to succeed through the human-centered design of products and services. Nielsen Norman Group principals Jakob Nielsen, Don Norman and Bruce "Tog" Tognazzini are each world-renowned experts in usability and human use of technology. Besides authoring books and evangelizing about user experience, they and the other user-experience specialists at Nielsen Norman Group offer high-level strategic consultation on usability of websites, consumer products, software designs and anything else that needs to be easy-to-use.

Media contact:
Darcy Provo
Antenna Group
darcy @ antennagroup.com
415-977-1920.

About FotoFlexer:
FotoFlexer is the world's most advanced Web-based image editing solution, providing the power and functionality of expensive desktop photo editing software for free. FotoFlexer integrates with social networks, online photo sharing sites and other image-based social applications to enable users to quickly and easily access all of their images for editing, regardless of where their images reside. FotoFlexer is a top 500 Web site with over 5.9 million global visitors per month (as of August, 2008). The company is backed by Jon Burgstone, the founder of a $1.1B Internet company, Managing Director of Symbol Capital and Founding Faculty Chair of the Center for Entrepreneurship & Technology at the University of California, Berkeley. To experience the most advanced Web-based image editing solution, visit http://www.fotoflexer.com.

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Neil Warren
Fotoflexer
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