Get Ready For The Toilet Paper Entrepreneur

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Mike Michalowicz is releasting his new book "The Toilet Paper Entrepreneur" on September 30, 2008. Michalowicz knows aspiring entrepreneurs need a hard-core reality check if they're ever going to get off their duff and start one. Founder of three multi-million dollar businesses, Michalowicz lets readers in on his proven "TPing" entrepreneurial strategies in his new book.

But those 'disadvantages' can actually give first-time entrepreneurs a huge advantage over businesses that are more connected and well funded.

Mike Michalowicz knows business, and he knows aspiring entrepreneurs need a hard-core reality check if they're ever going to get off their duff and start one. Founder of three multi-million dollar businesses, Michalowicz lets readers in on his proven "TPing" entrepreneurial strategies in his new book, "The Toilet Paper Entrepreneur", available at Amazon.com and ToiletPaperEntrepreneur.com on September 30, 2008.

"People cite lack of education, experience, and especially lack of money as reasons not to go for their dream," says Michalowicz. "But those 'disadvantages' can actually give first-time entrepreneurs a huge advantage over businesses that are more connected and well funded."

"The Toilet Paper Entrepreneur" pulls no punches, busting through commonly held beliefs about business that slow budding entrepreneurs down - or stop them cold in their tracks. In his book Michalowicz explains why a business plan is a total waste of time, how to exploit your super strengths and outsource everything else, and how to launch and grow your business on a beer and pizza budget.

"I'm all about the underdogs, the 'Toilet Paper Entrepreneurs' who figure out how to get down to business even if they're on the last three sheets of their roll," says Michalowicz, who regularly speaks to young entrepreneurs at Babson College, Harvard, and other colleges all over the country. "My book is for people who have more ingenuity than money, more heart than know-how, and more passion than experience."

About Mike Michalowicz:
Author of "The Toilet Paper Entrepreneur", Mike Michalowicz launched two multi-million dollar companies before the age of 30 and now fosters startup businesses with young entrepreneurs with his company newest multi-million dollar venture, Obsidian Launch. A graduate of MIT's "Birthing of Giants" Entrepreneurial Program, Michalowicz is a recurring guest on CNBC's The Big Idea with Donny Deutsch, and has been featured on National Public Radio (NPR), and in the New York Times, Smart CEO Magazine, and other publications.

Contact: Patty Zanelli
(973) 453-4534, ext. 202
pattyz @ obsidianlaunch.com
Visit the media page at http://www.ToiletPaperEntrepreneur.com/Media

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Michael Michalowicz

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