Be Greeted Announces Webinar on Content Strategy for Lead Generation

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Industry experts Joe Pulizzi, Joel Granoff and Brian Massey discuss how to create content that generates Website traffic, promotes engagement with site visitors and improves Website conversion.

Be Greeted, a chat lead capture company, today announced "Right Content. Right Response", the first in a future-focused webinar series featuring accomplished sales and marketing leaders passionate about sharing their insights to help B2B marketers improve lead generation and increase sales through better engagement with customers and prospects. "In today's difficult economic times, every business is searching for the inside track to ignite sales. Whether sales professional or marketing management, this Webinar will deliver real world examples to improve website conversion and increase sales faster and more effectively," said Joel Granoff President and CEO of Be Greeted - .

The webinar's participants include "Conversion Scientist" Brian Massey; Joe Pulizzi, the Junta42 Chief Content Officer who co-authored "Get Content. Get Customers", which was featured in a recent MarketingSherpa case study; and Joel Granoff, CEO of Be Greeted, a company that uses chat strategies to increase Web site conversion.

Webinar attendees will learn: why content is the foundation for successful lead generation efforts, why thought leadership is so successful in engaging prospects, how to produce the right types of content and how buyer personas make content decisions obvious.

Everyone attending the live webinar event will receive a copy of the book, "Get Content. Get Customers", and the top line report, "B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 Media" a Research Insights publication recently released by MarketingProfs. Joel Granoff contributed to the analysis in the report and is currently writing another MarketingProfs research component that will be released early September.

"This Webinar features a stellar cast of accomplished industry professionals and I am looking forward to taking part in this valuable panel. For anyone struggling with passive lead generation programs this Webinar will be a superb learning opportunity to aid existing lead generation programs and provide a solid platform for future lead generation campaigns, " said Joel Granoff, CEO of Be Greeted Inc.

What:     Live Webinar "Right Content. Right Response" - how to create killer content that drives traffic and boosts conversion.

When:     Tuesday, August 26, 2008 at 12:00 PM Eastern (9:00 AM Pacific, 11:00 AM Central).

Where:    To register, please visit this link:

Who:     Joel Granoff, CEO of BeGreeted, Brian Massey, Conversion Scientist, Joe Pulizzi, Founder of Junta42, co-author "Get Content. Get Customers"

About Be Greeted:
Be Greeted, a chat lead capture company, helps businesses dramatically improve website conversion by proactively engaging site visitors with live chat. Be Greeted adds a human quality to websites by greeting visitors with friendly, knowledgeable live chat operators called 'website greeters' to answer basic questions, guide visitors through the site and for those ready to go to the next step, Be Greeted operators collect demographic and contact information that is forwarded immediately to the client's sales representatives for a follow up sales call. Visit us at

Source: Be Greeted Inc.
Nettie Hartsock, Be Greeted - 512-396-1067
nettie @


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