Saugatuck Vice President to Present New Research Findings on Enterprise Social Computing at Defrag Conference 2008

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Enterprise Social Computing research to separate industry hype from enterprise reality.

What are mid- and large-size companies really doing with Enterprise Social Computing today? Are vendors ready and able to deliver the business value that users expect? Can the business benefits of Enterprise Social Computing be measured? And what do users and vendors need to do to successfully leverage the promise of these technologies?

On Monday, November 3rd, Saugatuck Technology research vice president Mark Koenig will address these key issues in a keynote at the Defrag Conference 2008, to be held at the Hyatt Regency in Denver, CO. Mr. Koenig's presentation will include findings from Saugatuck's latest research into Enterprise Social Computing in a session titled, "Social Computing and the Enterprise: Bridging the Gaps."

Saugatuck will unveil at Defrag some of the key research findings from its new Enterprise Social Computing research agenda, and upcoming research report planned for publication in late 2008 or early 2009. The research includes deep-dive interviews with more than 30 senior business and IT executives already engaged in enterprise-wide Social Networking initiatives, as well as briefings with more than a dozen leading and emerging Enterprise Social Computing providers.

"Saugatuck is pleased to be participating in Defrag Conference 2008," said Mr. Koenig. "I am looking forward to sharing the results of our research and clearing up some of the myths and misconceptions around the true business benefits of Enterprise Social Computing, and the broader impact that it is having on enterprise IT, business operations, and organizations."
"Saugatuck has a reputation for impact-filled research, so we're incredibly excited to have Saugatuck release and present their newest findings at this year's Defrag," said Eric Norlin, managing partner of Defrag. He went on to add, "Defrag's been experiencing amazing growth this year, and I expect that this growth is reflective of the marketplace's interest in the topic Saugatuck will present."

Also keynoting at Defrag 2008 will be such industry leaders as Esther Dyson, Founder of EDventure, and Professor William Duggan of the Columbia Business School.

As a special benefit to all Defrag conference attendees, Saugatuck and Defrag have entered into a special agreement that includes access to some of Saugatuck's industry-leading research into disruptive IT trends prior to the event - as well as a limited trial license to Saugatuck's CRS subscription research service for 30 days following the event. For more information about this special offer, or about Saugatuck's ongoing research programs, please go to If you're interested in attending Defrag, early bird prices run through August 31st, 2008. Register at

About Saugatuck Technology
Saugatuck Technology Inc. provides market strategy consulting and subscription research services to senior executives, information technology vendors, and investors, combining strategy development, business planning, and market intelligence with first-hand research of executive technology buyer trends. Founded in 1999, Saugatuck is headquartered in Westport, Connecticut (USA), with offices in Silicon Valley and in Germany. For more information, go to, or call 1.203.454.3900 in the US, or 49.6123.630285 in Germany. To request a briefing with our analysts, contact Chris MacGregor at chris.macgregor @

About Defrag
Defrag is the first conference focused solely on the tools and technologies that are leveraging the "social" aspect of software to accelerate the "aha" moment. Defrag is not a version number. Rather it's a gathering place for the growing community of implementers, users, builders and thinkers that are working on the next wave of software innovation.


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