Scottsdale, AZ (PRWEB) August 22, 2008
Applied Health Solutions, Inc. (AHS), a nutriceutical company based in Scottsdale, Arizona, announced the immediate availability of GO Heads Up!, a daily nutritional brain formula designed to increase mental focus and energy. Endorsed by Phil Hellmuth, Jr., world-renowned Poker Hall of Fame member and 11-time World Series of Poker tournament champion, GO Heads Up!, debuted in June at the 2008 World Series of Poker, Rio Hotel and Casino, Las Vegas, and is now available to the general public.
Richard Tatalovich, AHS Co-Founder said, "We appreciate the support of Phil Hellmuth. Being a champion, Phil knows what it takes to win and understands the mental edge required to be successful in any endeavor. Phil knows the nutritional demands of stressful lifestyles. The poker community has its own intensive nutritional needs, because of the "round-the-clock" tournament schedules that demand a player's best energy and mental focus. We are honored by Phil's endorsement."
AHS President, Bill Evans, explained, "Enhancing brain chemistry is a very specialized discipline in the nutritional field. When you undertake a project to invent a highly specialized mental support product for someone who demands the best in everything - like Phil - then you are free to explore the 'cost is no object' parameter when tailoring the formula for high-performance needs. We knew we were on the right track when we were in our 3rd iteration of the prototype formulas. That is when the company 'test-dummies' began to beg for more product every time they ran out. From there, we just kept honing the formula until it performed beyond even our own lofty intentions. In the eleven years we have been working to develop new formulas, this is the one that has taken longer to bring to market than any other. You can't take shortcuts when you are designing a mental support product. When working with materials that enhance the brain, there is simply no room for compromise."
GO Heads Up! is currently available through Applied Health Solutions' website at http://www.go-heads-up.com. GO Heads Up! will be launched at various retail markets in the near future.
Applied Health Solutions (AHS) was founded in 1997 for the purpose of developing highly-specialized nutritional products, focusing on the demands of sports enthusiasts, weekend-warriors, and those interested in maintaining a youthful state-of-being; i.e. mental alertness, physical stamina/energy, immune strength, and joint health. The primary market focus for AHS is in the United States, with a secondary International market in countries, such as Malaysia, Philippines, Netherlands, Singapore, and others.
"World Series of Poker" is a registered trademark of Harrah's Entertainment in the United States and/or other countries. The names of Phil Hellmuth, Jr., and the actual companies and products mentioned herein, are the trademarks of their respective owners.