USA Water Polo Teams Make a Big Splash at 2008 Olympics with New Mobile Site

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Fans visit WAPsite by the thousands.

Few national governing bodies have the good fortune to capitalize on the Olympic Games with a targeted message about the merits of their sport

During this Olympic summer season, U.S. sports fans have overcome global barriers to keep up with the USA Water Polo teams. This year, the USA Water Polo Teams are ensuring that fans know what's going on at all times with a new user-friendly mobile Web site, http://usawaterpolo.mobi.

Water polo, one of the oldest Olympic team sports, is often lost in the Olympic Games activities menu, and their mobile Web site is a key part of a campaign to help the USA Water Polo Teams gain popularity and support. The mobile Web site was designed and produced by Gold Mobile, a leading mobile solutions provider. The media campaign is led by media specialist agency, Kinetic, and its mobile marketing unit, Kinetic Mobile. It is backed by a host of media sponsors.

U.S. Olympic fans are texting in to receive the teams' mobile web link and sign up for free text schedules and score updates. Of the mobile site visitors, 42% sign up for the scores and schedule updates via SMS. The usawaterpolo.mobi mobile Web site has already received over 20,000 visitors. The site itself features game schedules, match scores, team member profiles, free wallpapers and the ability to have schedule and score alerts sent directly to mobile phones. To receive these updates for both the men's and women's USA Olympic teams, fans can sign up from their cell phones by texting "OPOLOY" to 51684.

"Few national governing bodies have the good fortune to capitalize on the Olympic Games with a targeted message about the merits of their sport," said Christopher Ramsey, CEO of USA Water Polo. "This campaign breaks new ground and will bring many new young people to water polo, including future Olympians."

"Mobile technology is a natural for sports fans," said Bob Gold, CEO of Gold Mobile "They can get the latest updates wherever they are and stay current on their favorite players. The .mobi domain certifies that consumers receive content that works on a mobile phone."

About Gold Mobile:
Gold Mobile is a leading provider of mobile marketing programs for agencies, companies and brands. Gold Mobile provides a highly sophisticated, high performance mobile platform for mobile marketing, mobile enterprise CRM, mobile multimedia and mobile phone-based transactions. For more information visit http://www.gold-mobile.com.

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Alan Stern
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