Internationally Recognized Usability Consultant Dr. Mayhew Joins eVision To Help Clients Implement Conversion Point Architecture to Improve Web Site Conversion Rates

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Dr. Deborah J. Mayhew joins eVision as a Usability and Design Consultant. She will work with eVision clients to implement the Conversion Point Architecture process helping insure that visitors to a web site are inspired to convert (i.e., take some desired action such as a signup, inquiry, purchase, etc ) and can complete conversion actions with minimal effort .

Dr. Deborah J. Mayhew, an internationally recognized consultant, author, teacher and speaker on user experience design and usability engineering has joined eVision as a Usability and Design Consultant.

Dr Mayhew will work with eVision clients to implement the Conversion Point Architecture process, helping insure that visitors who arrive at a web site will be inspired to convert (i.e., take some desired action) and can complete conversion actions effectively.

Dr. Deborah J. Mayhew was one of the early pioneers in the emerging field of software usability engineering, and since 1986 has been offering a wide variety of user experience services on a consulting basis. Clients have included IBM, AT&T, Hewlett-Packard, Ford Motor Co., American Express, Apple, American Airlines, The New York City Police Department, Cisco Systems, the IRS, The World Bank and many others. In the last decade of her 25 years in the field, her work has focused primarily on web sites and web-enabled applications.
Dr. Mayhew's expertise lies in insuring that the total user experience of a web site or application includes ease of learning and ease of use. Whereas online marketing such as search engine optimization (SEO) insure that traffic will arrive at a web site, Conversion Point Architecture insures that visitors will be inspired to contribute to site conversion goals, while ease of learning and use expertise contributes to conversions by insuring that visitors can complete conversion interactions successfully, with minimal errors and frustration and in minimal time.
Dr. Mayhew holds a B.A. in Psychology from Brown University, an M.A. in Experimental Psychology from the University of Denver and a Ph.D. in Cognitive Psychology from Tufts University. Dr. Mayhew has authored or co-authored four books on topics in usability engineering, and has contributed chapters to many other books in the field. One of her most popular and widely used books is The Usability Engineering Lifecycle. Another is Cost-Justifying Usability, co-edited with Randolph G. Bias, first published in 1994 and then completely updated in 2005 to reflect the internet age. Dr. Mayhew is a frequent speaker at professional conferences.

About eVision
eVision, based in Branford, Connecticut USA, has been providing site design and online marketing services to clients around the world since 1998.

eVision uses its proprietary Conversion Point Architecture process to design user focused, search-engine friendly web sites that help convert visitors into customers. Conversion Point Architecture is a proven combination of art and science drawing from many fields including psychology, the usability field, web-buying behavior research and web technology and typically includes usability/conversion rate evaluations, target audience analysis, defining site objectives, user testing, advanced site analytics, complete content reviews, site architecture design, and site development.

Find out more about eVision and Conversion Point Architecture by contacting eVision at 203.481.8005 or visit their web site at


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