City 'SLICAS' - Research Uncovers Influx of New 'Breed' of Students Living Luxurious Lifestyles

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Research carried out by the University of East London for UNITE Group has uncovered a new breed of students living luxurious lifestyles. The 'SLICAS' (pronounced slickers) is short for Students Living In Comfort And Style. Celebrity student SLICAS include Prince Harry's girlfriend, Chelsy Davy, and red haired super model, Lily Cole.

Celebrity student SLICAS - Chelsy Davy

More likely to be found sipping champagne in a member's bar than swigging cider in the student union, SLICAS want the best. Unlike the traditional stereotypes that associate students to living on baked beans and house sharing in run down properties, SLICAS want lifestyles usually associated with City workers - stunning apartments with concierge services and central London locations.

Students are typically associated with baked beans and shared houses but, for a new breed of students - the 'SLICAS' - luxury is expected as standard

Research carried out by the University of East London and UNITE Group has found a growing disparity in expectations of student lifestyles with a growing number of students looking for exceptional accommodation.

Named 'SLICAS' - pronounced 'slickers' and short for Students Living In Comfort And Style - the new breed of students expect to live in uber trendy areas and have the same luxury accommodation standards they're used to at home. From their own cleaner, to a concierge service picking up their theatre tickets, the SLICAS lifestyle is as hassle-free as possible.

Celebrity student SLICAS include Prince Harry's girlfriend, Chelsy Davy, and red haired super model, Lily Cole.

Dr Rebecca May who conducted the research at the University of East London says; "More likely to be found sipping champagne in a member's bar than swigging cider in the student union, SLICAS want the best. Unlike the traditional stereotypes that associate students to living on baked beans and house sharing in run down properties, SLICAS want lifestyles usually associated with City workers - stunning apartments with concierge services and central London locations."

In response to accommodation expectations of the SLICAS, UNITE Group, the largest provider student accommodation in the UK, has launched a new range of premium city studio apartments.

The London Studio Collection offers Zone 1 locations, high specification finishes and superior comfort. Highlights of the London Studio Collections include flat screen plasma TVs, 24 hour security, a concierge service and designer interiors featuring furniture from the James Bond film, Casino Royale.

Ian Banister, the UNITE Group's Regional Business Director, says; "This research has highlighted that students have different aspirations and requirements. So, we are matching our customer expectations and adding a further choice to our existing portfolio of accommodation across the Capital by providing premium student accommodation at excellent value for money. Although you would assume these customers come from more affluent backgrounds where paying for luxurious extras is the norm, there is also a large proportion of students that just want to make the most of their student days."

The SLICAS - what's hot and what's not?

What's out?
1.Baked beans
2. Living in Zone 4 and getting the bus in to uni
3. Cider
4. A weekly cleaning rota (that doesn't get done)
5. Posters and flags covering up dodgy decoration
6. Flat pack furniture
7. Borrowing your neighbours wireless internet
8. Sharing a house with six people
9. 2 hour journeys home on the night bus at 4am
10. Battered old trainers

What's in?
1. Sushi
2. Living in Zone 1 and walking a few minutes to uni
3. Champagne cocktails
4. Your own professional cleaner
5. Stylish interior designed apartments
6. Original James Bond, Casino Royale film furniture
7. All inclusive wireless internet and phone and TV package
8. City studio flats
9. 2 minute taxi journeys home at 4am
10. Jimmy Choos

NOTES TO EDITORS:

UNITE Group is present in 29 cities across the UK, and prices for its accommodation start from £66 per week.

For more information visit http://www.unite-students.com or call 020 8808 5445.

About The London Studio Collection:
Prices for The London Studio Collection start from £195 per week, inclusive of all utility bills, wall mounted flat screen TV's including TV licence, high speed internet access, IP Television and Telephony and weekly cleaner. UNITE Group in London has sixteen further properties in central locations across the Capital, with prices starting from £137 per week.

No 36 Kirby Street, EC1, Hatton Gardens
Opening September 2008
A choice of 128 Studio Rooms
Short walk to Central St Martins and LSE

Canto Court, EC1, Old Street
Opening September 2008
A choice of 164 studio rooms
Central location for easy reach of all major London universities & colleges

Woburn Place, WC1, Nr Russell Square
Opening January 2009
A choice of 458 studio Rooms
Centrally located, and within a short walk of London's universities

About The UNITE Group Experience:
The UNITE Group provides accommodation that is specially designed for its student customers. Its on-site Hospitality Teams ensure that modern, smart, safe and welcoming accommodation is provided and where there's a team of friendly people on hand for customers.

Choice
Recognising that our student customers have different expectations and different lifestyles the UNITE Group provides a variety of options to suit customer needs, whether it be a choice of accommodation from luxury studio rooms to standard en-suite rooms. UNITE Group also offers flexible options on how to find accommodation via the website, telephone or with its on-site hospitality teams.

UNITE Group is home to some 38,000 students in 29 cities across the UK.

UNITE Group in London:
UNITE Group in London has 16 properties centrally located close to the Capitals Universities and great transport links. UNITE Group in London is home to some 4,000 students.

Higher Education in London:

  •     Higher Education plays a vital role in London's economy and is estimated that output associated with London's Universities totals over £11bn per annum, equivalent to over £45,000 for every full time student. Over 100,000 jobs in London are dependent on the function of its universities.
  •     The number of full-time students studying in London has increased by 19% or 40,000 students over the past five years.
  •     There are forty universities in London with a total of 376,000 students, of which 241,000 are full time students including over 80,000 international students, representing 25% of the UK total.
  •     Students in London, account for 10% of the total number living in rented accommodation in the Capital.
  •     Forecasters predict a further 500,000 overseas students by 2020 of which 125,000 will study in London.
  •     London's full-time student population is greater than all the full-time students in the next four largest student markets in the UK combined. (Manchester, Glasgow, Leeds and Birmingham).
  •     The City of London has the greatest number of full-time students studying in the Borough.

MEDIA CONTACTS:
Paula Figgett or Sarah-Ann Brittain at Golley Slater PR. Call 0207 255 6400 or email pfiggett @ golleyslater.co.uk / sabrittain @ golleyslater.co.uk

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Paula Figgett

Sarah-Ann Brittain
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