eTail DC 2008 Delivers Immeasurable Value and Measurable Results To Executive Online Retailers

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Created from year-round research, eTail is keyed into the pulse of the retail industry, delivering innovative content and tactical take-away's for senior level online retailers.

eTail 2008 was a truly worthwhile event. The high quality presentations and the networking opportunities made this so much more useful than other vendor dominated shows.

The east coast eTail event is known by many eTailers as the smaller, more intimate offspring of eTail West. The event welcomed over 250 retail executives to Washington DC and 59 solution providers, a deliberate reduced service provider ratio against attendees to ensure a non-tradeshow experience for networking and knowledge sharing. As one VP of Marketing testified, "eTail 2008 was a truly worthwhile event. The high quality presentations and the networking opportunities made this so much more useful than other vendor dominated shows."

Over the course of four days, specialty forums and workshops, designed to drive results among niches within the delegation, offered a focused environment for solution-defining discussion and an intimate setting to benchmark against peers. New to the eTail DC 2008 program, features included:

  •     Extended CEO, CMO/SVP and VO Apparel Workshops - Three separate and focused workshops by invitation only.
  •     Word Of Mouth Marketing Day - This day featured presenters from LinkedIn, Forrester and many others who helped our retailers put a monetary value on WOMM.
  •     Personalization & Segmentation Day - Panel presentations and case studies unlocked the secrets of building customer value through personalization strategies.
  •     Mobile Marketing Forum - As mobile web becomes ever more popular among consumers, the Mobile Marketing Forum examined the tools and best practices for leveraging this growth channel for 2009. This day will only grow in the future.
  •     Advanced Search Forum - An improved focus day crafted for search marketers to uncover the best tactics to optimize their existing programs.

eTail DC boasted over 61 thought leaders from Fortune 500 companies like BestBuy, Amazon.com, Circuit City and Bloomingdale's dispensing best-in-breed strategies to tackle the principal challenges that plague the e-commerce space today. Notably, Barry Judge, Chief Marketing Officer revealed how Best Buy has tied together their brand with customer insights - in-store & online; Kevin Ertell, SVP, E-Business of Borders, Inc. offered insight into his efforts to tie his customer needs to cross-channel integration strategies; and Mike Gamson, GM New Business of LinkedIn examined the hype of web 2.0 versus the reality, distinguishing how the application of the basic concepts crucial to web 2.0 can help drive business into the future.

The east coast eTail event will relocate to Baltimore in 2009. Confirmed sponsors include Google Checkout. For more information on the program and speakers, please contact Jarrett Spagnoli, Conference Director at 1-212-885-2733 or jspagnoli @ wbresearch.com.

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Jarrett Spagnoli
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