Morganton, NC (PRWEB) August 23, 2008
Nothing sells real estate like a view, a bird's eye view particularly.
Aerial photography is unparalleled in its ability convey the strategic design of a golf course, the expanse of a ball field complex, the accessibility to an industrial park and the unique topographic features of a large piece of real estate.
At the growing request of clients, the Morganton-based creative agency, VanNoppen Marketing (http://www.vannoppenmarketing.com), recently began offering turnkey, affordable and timely aerial photography of residential developments, landmark buildings, events, homes and scenic vistas throughout western and central North Carolina, northern South Carolina and southern Virginia.
Already adept at creating powerful marketing collateral and Internet sites, the addition of aerial photography is a natural extension of the visual tools that the firm already employs and that are required to successfully tell a story, said company president Allen VanNoppen.
"No one in our region has the skill set or equipment to create powerful, compelling aerial imagery in short order and at a price point that is affordable enough for smaller business and communities," he said. "We frequently were asked by clients if we knew someone who could take an aerial picture. And while making arrangements we learned that more often than not the resulting contracts were prohibitively expensive and scheduling problems - weather delays or personnel conflicts - were commonplace.
"The process just wasn't as reliable as we like. So we dusted off our wings and started doing it ourselves," he said
VanNoppen has held his FAA pilot's license since 1976. Pam Walker, the company's managing director, is an accomplished photographer with years of published work. The firm's team of graphic designers and Internet architects can quickly convert photographs into interactive, multi-layered images that are easily integrated into marketing and advertising tools and strategies.
The aerial photograph business can be very precise and some clients have required pictures planned down to the exact coordinates at a certain time of day and in certain weather conditions, VanNoppen said.
"Creating maps requires a level of precision similar to landing the airplane," VanNoppen said.
Using a high-wing Cessna with a specialized window designed to accommodate high resolution, stabilized cameras needed for functional aerial photography, VanNoppen began recording images for clients in March. Current aerial photography clients include land developers, real estate brokers, commercial firms and recreational businesses.
"Our plane is based locally," VanNoppen said. "And since I'm the pilot and Pam is the photographer we can respond very quickly. Then we bring the images back to our offices and create powerful visual marketing tools.