Doctors Utilize New Medical and Dental Postcard Technologies To Target Upscale New Patients

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According to Healthcare Success Strategies' Co-Founder Stewart Gandolf, doctors nationwide are increasingly utilizing high-tech medical and dental postcard mailing systems in order to attract upscale patients.

Today physicians and dentists can mail oversized postcards with high gloss, full color finishes which are targeted individually for recipients. In fact, key variables such as words, images, colors and offers can vary almost infinitely: twenty-something Asian women might get one version, while retired Latino men could get a completely different message.

According to Healthcare Success Strategies' Co-Founder Stewart Gandolf, doctors nationwide are increasingly utilizing high-tech medical and dental postcard mailing systems in order to attract upscale patients.

"People are generally surprised to learn that doctors can attract hundreds of upscale patients into their practice utilizing healthcare postcards. In fact, to the uninitiated, it's hard to imagine a more humble marketing medium."

It turns out, however, that postcards have come a long way since the days when they were small, garish, and technologically in the dark ages. Today, new technologies and business-friendly postal regulations have opened a frontier of new opportunities for marketing-savvy doctors, particularly since prospective patients cannot ignore messages mailed to them without an envelope.

Gandolf continues, "Today physicians and dentists can mail oversized postcards with high gloss, full color finishes which are targeted individually for recipients. In fact, key variables such as words, images, colors and offers can vary almost infinitely: twenty-something Asian women might get one version, while retired Latino men could get a completely different message."

Gandolf's, firm Healthcare Success Strategies, recently entered into a joint venture with leading direct mail company DME in order to take advantage of these and other new mailing technology opportunities.

"Our new company combines digital printing, state-of-the-art databases, mailing lists, personalized URLs, call tracking and reporting in order to target exactly the prospects which our doctor clients want. In fact, that's why we named our new joint venture "IdealPatients." (http://www.idealpatients.com/.)

Founded by two of America's most prominent practice marketing experts, Lonnie Hirsch and Stewart Gandolf, MBA, Healthcare Success Strategies is a leading medical marketing and dental marketing firm. DME is a leading "cross-media" company, combining technologies such as digitally printed postcards, database enhancement, PURLS, tracking phone numbers and others to bring enhanced return on investment for its clients.

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