ColorMark Chooses Software Marketing Associates, Inc. and Pro-Mail®

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ColorMark, located in Kansas City, MO, has chosen Software Marketing Associates, Inc. (SMA), the developer of Pro-Mail® software, to grow the digital printing and fulfillment side of its business.

ColorMark, located in Kansas City, MO, has chosen Software Marketing Associates, Inc. (SMA), the developer of Pro-Mail® software, to grow the digital printing and fulfillment side of its business.

"I see digital printing and fulfillment going hand-in-hand and view both as natural complements to our core offset printing business" owner Michael McDaniel says.

ColorMark began talking to SMA in October 2007. At that time, ColorMark was deciding on the purchase of a digital press and which software they should use to drive it. They wanted software that could also be used for fulfillment and warehouse management.

"In early 2008 we purchased a Kodak Nexpress," McDaniel says. "The Nexpress came with a software solution for web-to-print that also included some functionality for managing fulfillment orders. However, after reviewing various options, we decided that the best way to grow the new fulfillment and digital-print segment of our business was to implement the Pro-Mail® Fulfillment Solution and XMPie."

To date, hundreds of companies have chosen Pro-Mail as their fulfillment and business operations software. The Pro-Mail Fulfillment solution handles projects, from promotion through delivery. It manages high volumes and complex client needs easily and efficiently, with real-time online inquiry, reporting and automatic e-mail notifications.

Since 1981 Software Marketing Associates, Inc. (SMA) has developed and enhanced the PRO-MAIL® system, a powerful suite of software solutions designed specifically for organizations that provide direct marketing and fulfillment services. For more information, visit http://www.sma-promail.com

ColorMark Printing is a commercial printer located in Kansas City, MO, servicing clients in a wide-range of industries, including manufacturing, telecommunications and architecture. It recently added digital printing and fulfillment. http://www.colormarkprinting.com/

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